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November 2015 (Revised February 2016)
Case

Lipman: Vertical Integration in Fresh Tomatoes

By: José B. Alvarez and Carin-Isabel Knoop

Lipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End-market consolidation in the retail space has driven vertical integration in the... View Details

Keywords: Tomatoes; Fresh Produce; Vertical Integration; Agribusiness; Agriculture and Agribusiness Industry; United States; Cuba; Central America

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

February 2014 (Revised August 2015)
Case

Mission Produce

By: Jose B. Alvarez and Mary Shelman

As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply... View Details

Keywords: Fresh Produce; Food; Peru; Vertical Integration; Supply Chain; Agriculture; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States; Peru

December 2022
Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo

In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details

Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry

March 2011
Teaching Note

FreshTec: Revolutionizing Fresh Produce (TN)

By: Jose B. Alvarez and Ryan Johnson

Teaching Note for 511059. View Details

Keywords: Service Industry

2012
Working Paper

Got Local Food? Understanding the Fresh Produce Supply Chain

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

Keywords: Sustainability; Local Food; Operations Management; Local Range; Supply Chain; Environmental Sustainability; Food and Beverage Industry

December 2005 (Revised October 2006)
Case

Nest Fresh Eggs (A)

By: Teresa M. Amabile and Victoria Winston

Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details

Keywords: Motivation and Incentives

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

November 2023
Case

Nourishing Communities: Brighter Bites Approach to Childhood Nutrition

By: David E. Bell, Forest Reinhardt and Ai-Ling Jamila Malone

In September 2023, Brighter Bites, a Houston-based non-profit that distributed fresh produce and nutrition education in underserved communities across 11 cities and 5 states, grappled with identifying the best path forward for continued growth. Brighter Bites proved... View Details

Keywords: Nutrition; Growth and Development Strategy; Logistics; Nonprofit Organizations; Human Needs; Poverty; Houston

December 2024 (Revised March 2025)
Case

WayCool: Addressing Food Loss

By: Rajiv Lal and Kairavi Dey

Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details

Keywords: Agribusiness; Entrepreneurship; Business Model; Food; Supply Chain; Loss; Expansion; Distribution Channels; Agriculture and Agribusiness Industry; Asia; India; Bangalore; Chennai

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

2012
Working Paper

The Effect of Supply Chain Complementarities on Local Food

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

We study the operational tradeoffs of a retailer and farmers in a fresh produce supply chain to determine the equilibrium supply chain structure. These operational tradeoffs arise as a result of the geographic constraints posed by the availability of arable land and... View Details

Keywords: Geographic Location; Plant-Based Agribusiness; Food; Supply Chain; Agriculture and Agribusiness Industry

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

concept: a neighborhood market emphasizing fresh produce and meats, and good quality but value-priced prepared meals. Averaging 4,000 items in assortment, its Fresh & Easy... View Details

Keywords: by Sean Silverthorne; Retail

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

other projects produced the nation's first big-city 311 app that allows citizens to alert government to potholes and graffiti. He also helped cut through zoning laws to create the Boston Innovation District on a vast and underdeveloped... View Details

Keywords: by Michael Blanding

11 Jul 2016
HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

orientation. “Innovation is about finding ideas that are outside the normal parameters, and you don’t do that by slicing away everything that’s outside the normal parameters. Maybe it’s the parts of people we ask them to leave at home that are the most likely to View Details

Keywords: by Roberta Holland; Technology

June 2015
Case

Fei Ni Mo Shu (You are the One) and the Chinese Employment Market

By: Christopher Marquis, Qi Li and Ying Zhang

This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the... View Details

Keywords: China; Media; Employment; Education; Media and Broadcasting Industry; Beijing

January 2009 (Revised October 2009)
Case

GLOBALGAP: Food Safety and Private Standards

By: David E. Bell and Mary Louise Shelman

In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal production standard based on Good Agricultural Practices (GAP) for fresh fruit and vegetables and a third-party certification... View Details

Keywords: Agribusiness; Food; Governance Compliance; Governing Rules, Regulations, and Reforms; Business and Government Relations; Safety; Agriculture and Agribusiness Industry; Europe

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

creative than their younger peers. Again, this turns out not to be the case: “While it's true that young minds may produce a higher volume of ideas, business guru Frans Johansson argues in his book The Medici Effect that creativity comes... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

others to buy into your perspective? Is a digital camera a substitute for an analog camera? Is it a PC peripheral? Is it something like a camcorder? And how do consumers make sense of it? What features do they value? Ideally, producers... View Details

Keywords: by Michael J. Roberts; Technology

February 2017 (Revised March 2017)
Case

Link REIT

By: Siddharth Yog

Publicly listed in November 2005, Link REIT was the first real estate investment trust (REIT) in Hong Kong after the Hong Kong government decided to privatize a portfolio of community shopping malls, car parks, and fresh produce markets. Run by CEO George Hongchoy, the... View Details

Keywords: Hong Kong; REIT; Real Estate; Retail; Government; China; Housing; Public Company; Strategic Planning; Expansion; Public Equity; Real Estate Industry; Hong Kong; China

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