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  • All HBS Web  (192)
    • News  (65)
    • Research  (27)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (21)

Show Results For

  • All HBS Web  (192)
    • News  (65)
    • Research  (27)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (21)
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  • February 1999 (Revised July 2004)
  • Case

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman
A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
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Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as... View Details
Keywords: by Dina Gerdeman
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the... View Details
Keywords: by Michael Blanding
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

challenges involved in developing and executing the new service model and offers students opportunities to discuss the evolving challenges the company faces looking forward. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809099... View Details
Keywords: Martha Lagace
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

  PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging markets like the so-called... View Details
Keywords: Sean Silverthorne
  • October 1989 (Revised November 2006)
  • Background Note

Deployment, Focus, and Measuring Effectiveness

By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
Keywords: Performance Effectiveness; Sales; Marketing
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Cespedes, Frank V. "Deployment, Focus, and Measuring Effectiveness." Harvard Business School Background Note 590-044, October 1989. (Revised November 2006.)
  • October 1989 (Revised November 2006)
  • Background Note

Managing Selling and the Salesperson

By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider... View Details
Keywords: Salesforce Management
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Cespedes, Frank V. "Managing Selling and the Salesperson." Harvard Business School Background Note 590-043, October 1989. (Revised November 2006.)
  • October 1989 (Revised November 2006)
  • Background Note

Channel Management

By: Frank V. Cespedes
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)... View Details
Keywords: Marketing Channels
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Cespedes, Frank V. "Channel Management." Harvard Business School Background Note 590-045, October 1989. (Revised November 2006.)
  • Teaching Interest

Overview

By: Frank Nagle
Prof. Nagle has taught a wide variety of topics to various types of students including everything from computer programming and e-commerce for undergraduates to cyber security for the FBI and HBS Executive Education participants to innovation and technology management... View Details
  • October 1989
  • Background Note

Managing Major Accounts

By: Frank V. Cespedes
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account... View Details
Keywords: Accounting Audits; Marketing; Marketing Strategy; Consumer Behavior; Market Participation; Relationships; Salesforce Management
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Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.
  • 10 Aug 2010
  • First Look

First Look: August 10

Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details
Keywords: Martha Lagace
  • August 2018
  • Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy
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Cespedes, Frank V., and Thomas Eisenmann. "IguanaFix." Harvard Business School Teaching Note 819-029, August 2018.
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

response posed to students in Harvard MBA classrooms who ask instructors for their opinions on the case studies under discussion. As instructors, we constantly remind ourselves that we are the ones who ask the first questions. Students... View Details
Keywords: by James Heskett
  • March 2023
  • Article

Developing Moral Muscle in a Literature-based Business Ethics Course

By: Inge M. Brokerhof, Sandra J. Sucher, P. Matthijs Bal, Frank Hakemulder, Paul G. W. Jansen and Omar N. Solinger
Moral subjectivity (e.g., reflexivity, perspective-taking) is a necessary condition for moral development. However, widely used approaches to business ethics education, rooted in conceptualizations of ethical development as objective and quantifiable, often neglect... View Details
Keywords: Moral Sensibility; Business Education; Growth and Development; Teaching
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Brokerhof, Inge M., Sandra J. Sucher, P. Matthijs Bal, Frank Hakemulder, Paul G. W. Jansen, and Omar N. Solinger. "Developing Moral Muscle in a Literature-based Business Ethics Course." Academy of Management Learning & Education 22, no. 1 (March 2023): 63–87.
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

and Richard Zeckhauser, the Frank P. Ramsey Professor of Political Economy; and The Wharton School’s Maurice E. Schweitzer, the Cecilia Yen Koo Professor of Operations, Information and Decisions. The different forms of deception The truth... View Details
Keywords: by Dina Gerdeman
  • 04 Aug 2003
  • Research & Ideas

Shackleton: An Entrepreneur of Survival

are much, much greater than they expected them to be. Crew of the Endurance, when spirits were still high. Photo by Frank Hurley, voyage photographer. Copyright Royal Geographical Society, London. The third reason is that the Shackleton... View Details
Keywords: by Martha Lagace
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

productivity in your sales team after the crisis. To learn more, read Predictions, Prophets, and Restarting Your Business Frank V. Cespedes, MBA Class of 1973 Senior Lecturer of Business Administration. Tip:... View Details
Keywords: by Sean Silverthorne
  • 19 Aug 2013
  • Research & Ideas

Studying How Income Inequality Shapes Behavior

with Anant Thaker (HBS MBA 2011) of the Boston Consulting Group and Howard Rudnick of the Tobin Project, Moss offers an alternative perspective: Perhaps we've been looking at the question the wrong way. Inequality And Making Decisions In... View Details
Keywords: by Michael Blanding
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