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- March 2013
- Supplement
The Ford Fiesta
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Video Supplement 513-704, March 2013.
- April 2014
- Case
Ford Motor Company: Blueprint for Mobility
By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details
Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States
Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "Ford Motor Company: Blueprint for Mobility." Harvard Business School Case 614-018, April 2014.
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- November 1989 (Revised November 1991)
- Case
Transformation at Ford
By: Leonard A. Schlesinger and Richard Pascale
In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major... View Details
Keywords: Organizational Change and Adaptation; Change Management; Success; Transformation; Manufacturing Industry; Auto Industry; United States
Schlesinger, Leonard A., and Richard Pascale. "Transformation at Ford." Harvard Business School Case 390-083, November 1989. (Revised November 1991.)
Henry Ford
In 1908, Ford introduced to the market the Model T automobile. Through cost-cutting production methods, Ford was eventually able to reduce the price of the Model T to $260, making it affordable for the mass... View Details
Keywords: Automotive & Aerospace
- April 2021 (Revised August 2024)
- Case
The Turnaround at Ford Motor Company
By: Amy C. Edmondson and Olivia Jung
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated... View Details
Keywords: Turnaround; Transformation; Restructuring; Organizational Culture; Leading Change; Performance Improvement; Auto Industry; North America
Edmondson, Amy C., and Olivia Jung. "The Turnaround at Ford Motor Company." Harvard Business School Case 621-101, April 2021. (Revised August 2024.)
- Portrait Project
Ashley McCray Ford
Perfection kills. My preoccupation with perfection led my body to shut down because I stopped eating. At 10, I was fighting to live and undo damage caused by my quest for perfection. Through this fight back to health, I met an aspiring doctor that changed my life. What... View Details
- 29 Jan 2013
- News
Henry Ford
- March 1969 (Revised November 1987)
- Case
Henry Ford and the Ford Motor Co.
Zaleznik, Abraham. "Henry Ford and the Ford Motor Co." Harvard Business School Case 469-012, March 1969. (Revised November 1987.)
- January 2001 (Revised March 2002)
- Case
Ford Motor Company's Value Enhancement Plan
By: Andre F. Perold
In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to... View Details
Keywords: Restructuring; Forecasting and Prediction; Capital Structure; Cash; Financial Liquidity; Policy; Business and Shareholder Relations; Value; Auto Industry
Perold, Andre F. "Ford Motor Company's Value Enhancement Plan." Harvard Business School Case 201-079, January 2001. (Revised March 2002.)
- January 2023
- Case
The Ford Motor Company Green Bond
By: Vikram S Gandhi and James Barnett
In November 2021, Ford Motor Company offered a $2.5 billion green bond to finance investments in electrification. Issuance of green bonds significantly increased into the 2020s, and to date, the Ford Motor Company green bond was the largest such bond offered by a... View Details
Keywords: Finance; Bonds; Green Technology; Financial Services Industry; Auto Industry; United States
Gandhi, Vikram S., and James Barnett. "The Ford Motor Company Green Bond." Harvard Business School Case 823-069, January 2023.
Henry Ford II
When Ford took over Ford Motor in 1945, the company was losing $9.5 million per month. Ford implemented an audit system for the company, while automating company plants. As a... View Details
Keywords: Automotive & Aerospace
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
Podcast with: Joseph Bower Interviewer: James Aisner Running Time: 8 min., 23 sec. In early September, Ford Motor Company announced that Bill Ford would be replaced as CEO by Boeing's Alan Mulally, credited... View Details
- 01 Sep 2006
- News
Leadership Change at Ford Motor Company
- November 1979
- Case
Ford Bobcat (A2)
Doz, Yves L. "Ford Bobcat (A2)." Harvard Business School Case 380-099, November 1979.
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
their own. The bigger question is, will Ford and GM be able to capitalize on this opportunity for the long term? I was with Whitacre when he initially learned that Toyota was suspending sales of 57 percent of its autos sold in the United... View Details
- February 1983 (Revised May 1984)
- Case
Managing Product Safety: The Ford Pinto
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)