Flat-panel - Publications - Faculty & Research

December 2012 (Revised April 2025)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

Citation

Educators

Purchase

28 Mar 2011
Research & Ideas

Why Manufacturing Matters

United States is still an innovation powerhouse? Shih: I think so. But the problem comes about as more manufacturing moves offshore and commercialization capabilities diminish. Flat-panel displays are a good example. Because there is no... View Details

Keywords: by Roger Thompson; Manufacturing

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

percent of global semiconductor foundry capacity. That commons helped Taiwan to tap into the same capabilities to make it a critical player in flat-panel displays and energy-efficient lighting, all because the country was tenacious in its... View Details

Keywords: by Dina Gerdeman; Manufacturing

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

capabilities—that formed an industrial commons needed to produce a whole host of advanced, high-valued-added electronic products such as flat-panel displays, solid-state lighting, and solar PV. In this book, we will examine the dynamics... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a limited number of staff—because... View Details

Keywords: by Martha Lagace

Publications