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  • All HBS Web  (159)
    • News  (88)
    • Research  (44)
    • Multimedia  (3)
  • Faculty Publications  (25)

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  • All HBS Web  (159)
    • News  (88)
    • Research  (44)
    • Multimedia  (3)
  • Faculty Publications  (25)
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  • November 2011 (Revised March 2014)
  • Case

Jaipur Literature Festival — Beyond the Festival Template

By: Tarun Khanna, Dennis A. Yao, Hillary Greene and Amrita Chowdhury
Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a... View Details
Keywords: Literature; Festival; Economic Development; Social Development; Literacy; Development Economics; Social Entrepreneurship; Organizational Structure; Social Issues; India
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Khanna, Tarun, Dennis A. Yao, Hillary Greene, and Amrita Chowdhury. "Jaipur Literature Festival — Beyond the Festival Template." Harvard Business School Case 712-401, November 2011. (Revised March 2014.)
  • January 2025
  • Case

Jaipur Literature Festival 2024

By: Tarun Khanna and Kanika Jain
The Jaipur Literature Festival had evolved from a modest gathering in 2006 into one of the world’s most significant literary events. It was known for its principle of egalitarian access, allowing people from various social backgrounds to come together and engage with... View Details
Keywords: Arts; Cultural Entrepreneurship; Leadership; Business or Company Management; Media; Business Strategy; Expansion; Profit; Product Positioning; Asia; South Asia
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Khanna, Tarun, and Kanika Jain. "Jaipur Literature Festival 2024." Harvard Business School Case 725-420, January 2025.
  • October 1992
  • Case

Charles River Jazz Festival

Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday's jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must... View Details
Keywords: Mathematical Methods; Decision Making
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Wu, George. "Charles River Jazz Festival." Harvard Business School Case 893-004, October 1992.
  • May 2017 (Revised November 2019)
  • Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar
This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details
Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Deshpandé, Rohit, and Alpana Thapar. "The Dubai International Film Festival." Harvard Business School Case 517-110, May 2017. (Revised November 2019.)
  • June 2025
  • Teaching Note

Jaipur Literature Festival 2024

By: Tarun Khanna and Samir Junnarkar
Teaching Note for HBS Case No. 725-420. View Details
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Khanna, Tarun, and Samir Junnarkar. "Jaipur Literature Festival 2024." Harvard Business School Teaching Note 725-444, June 2025.
  • May 2019
  • Teaching Note

The Dubai International Film Festival

By: Rohit Deshpandé and Nathaniel Schwalb
Teaching Note for HBS No. 517-110. View Details
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Deshpandé, Rohit, and Nathaniel Schwalb. "The Dubai International Film Festival." Harvard Business School Teaching Note 519-084, May 2019.
  • April 2023 (Revised May 2024)
  • Case

The Venice Biennale

By: Rohit Deshpandé and Elena Corsi
La Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts. View Details
Keywords: Arts; Organizational Change and Adaptation; Cultural Entrepreneurship; Italy
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Deshpandé, Rohit, and Elena Corsi. "The Venice Biennale." Harvard Business School Case 523-097, April 2023. (Revised May 2024.)
  • July 2003
  • Case

Day Aristotle Went Missing, The: A Parable

Aristotle disappears during a festival in his honor. The citizens of Athens use various representations of Aristotle to find him. Sets off a discussion of which theories are most realistic, complex, and useful. View Details
Keywords: Management; Theory
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Austin, Robert D. "Day Aristotle Went Missing, The: A Parable." Harvard Business School Case 604-009, July 2003.
  • 06 Oct 2016
  • Cold Call Podcast

The Munich Oktoberfest: From Local Tradition to Global Capitalism

Keywords: Re: Juan Alcacer; Tourism
  • March 2017 (Revised March 2019)
  • Case

Ant Financial (A)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry
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Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)
  • July 2020 (Revised July 2023)
  • Case

Live Nation and Pharrell Williams

By: Anita Elberse and Kate Christensen
“We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment... View Details
Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised July 2023.)
  • 2015
  • Chapter

Government and the Minimalist Platform: Business at the Kumbh Mela

By: John D. Macomber and Tarun Khanna
India's Kumbh Mela, a religious festival occurring once every 12 years at the confluence of the Ganges and Yamuna rivers, attracts over 80 million pilgrims to a temporary "pop-up megacity" over the course of two months. A team of faculty and students from five Harvard... View Details
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Macomber, John D., and Tarun Khanna. "Government and the Minimalist Platform: Business at the Kumbh Mela." In Kumbh Mela, January 2013: Mapping the Ephemeral Mega City, edited by Rahul Mehrotra and Felipe Vera. Ostfildern, Germany: Hatje Cantz Verlag, 2015.
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • April 2018
  • Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

https://cb.hbsp.harvard.edu/cbmp/product/817084-PDF-ENG Harvard Business School Case 517-110 The Dubai International Film Festival This case follows the conception and emergence of the Dubai International Film View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

From Local Tradition to Global Capitalism Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large... View Details
Keywords: Sean Silverthorne
  • December 2013 (Revised October 2014)
  • Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
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Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
  • December 2011 (Revised September 2014)
  • Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details
Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States
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Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
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