Fast-and-frugal Heuristics - Publications - Faculty & Research

Show Results For

Page 1 of 1 Result

Article

The Similarity Heuristic

By: Daniel Read and Yael Grushka-Cockayne

Decision makers often make snap judgments using fast‐and‐frugal decision rules called cognitive heuristics. Research into cognitive heuristics has been divided into two camps. One camp has emphasized the limitations and biases produced by the heuristics; another has... View Details

Keywords: Heuristics And Biases; Fast-and-frugal Heuristics; Similarity; Representative Design

Citation

Find at Harvard

Purchase