Fast-Moving Consumer Goods - Publications - Faculty & Research

Profile

Jackie Burgos

visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative largely because... View Details

Keywords: Entertainment / Media; Other Financial Services; Services

Profile

Jeremy Andrus

about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

Profile

Casey Gerald

book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods... View Details

Keywords: Entrepreneurship; Retail; Nonprofit / Government

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details

Keywords: Retail

Profile

Scott Wu

environmental sustainability, health and wellness, natural and organic consumer products, and business services. He was also a member of the founding team of Upstart, which is pioneering crowdfunding for recent graduates. Wu credits HBS... View Details

Keywords: Nonprofit / Government; Venture Capital / Private Equity; Financial Services; Technology

Publications