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  • All HBS Web  (27)
    • News  (4)
    • Research  (7)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (27)
    • News  (4)
    • Research  (7)
  • Faculty Publications  (3)
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  • Summer 2018
  • Article

Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor

By: Daniel P. Gross
Although tractors are now used in nearly every agricultural field operation and in the production of nearly all crops, they first developed with much more limited application. Early diffusion was accordingly rapid in these narrower applications but limited in scope... View Details
Keywords: Technology Diffusion; Spatial Technology Diffusion; Farm Tractors; R&D; General-purpose Technologies; Technology Adoption; Agribusiness; Transportation; Research and Development; Agriculture and Agribusiness Industry; United States
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Gross, Daniel P. "Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor." RAND Journal of Economics 49, no. 2 (Summer 2018): 427–452.
  • June 2023
  • Case

Tractor Supply Co

By: David L. Ager and Michael A. Roberto
In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening... View Details
Keywords: COVID-19 Pandemic; Demand and Consumers; Economic Slowdown and Stagnation; Organizational Change and Adaptation; Retail Industry
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Ager, David L., and Michael A. Roberto. "Tractor Supply Co." Harvard Business School Case 923-302, June 2023.
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are... View Details
Keywords: Dina Gerdeman
  • 05 Apr 2016
  • First Look

April 5, 2016

Scale versus Scope in the Diffusion of New Technology By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in technology diffusion arise along two distinct margins: scale... View Details
Keywords: Sean Silverthlorne
  • January 2009 (Revised May 2009)
  • Case

Innovation at Mahindra & Mahindra (A)

By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
  • 28 Apr 2008
  • HBS Case

Negotiating with Wal-Mart

tractors ($12,000 each) as a cheaper and faster way to transport melons to the warehouse. Talley also negotiated a coveted co-management supplier agreement with Wal-Mart, showing how Frey Farms could share... View Details
Keywords: by Julia Hanna; Retail
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53636 Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Using the View Details
Keywords: Carmen Nobel
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