Fantasy Sports - Publications - Faculty & Research

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

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March 27, 2015
Article

The Sales Director Who Turned Work into a Fantasy Sports Competition

By: Ethan Bernstein and Hayley Blunden

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11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Rings film trilogy elevated New Zealand as a fantasy destination, the country was struggling to set itself apart from Australia. In-depth interviews, focus groups, and surveys revealed that New Zealand could appeal to a specific stripe of... View Details

Keywords: by Danielle Kost; Tourism

31 Oct 2017
Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

power. Power brings the ability to trade favors. Watch likeability grow along with respect when enough women win top spots and can get people things they desire–budgets, promotions, tickets to sports matches, introductions to celebrities,... View Details

Keywords: by Rosabeth Moss Kanter

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

fantasy but as a horror movie. "This season's biggest holiday extravaganza, 'The Polar Express,' should be subtitled 'The Night of the Living Dead,' " groused CNN reviewer Paul Clinton. "If I were a kid, I'd have nightmares," wrote Geoff... View Details

Keywords: by Carmen Nobel

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