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- Faculty Publications (4)
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- All HBS Web (20)
- Faculty Publications (4)
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- November 2018 (Revised June 2019)
- Case
Michael Rubin and Fanatics (A)
By: Robert F. Higgins and John Masko
In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details
Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Retail Industry; Manufacturing Industry; United States
Higgins, Robert F., and John Masko. "Michael Rubin and Fanatics (A)." Harvard Business School Case 819-077, November 2018. (Revised June 2019.)
- June 2019
- Teaching Note
Michael Rubin and Fanatics (A) and (B)
By: Robert F. Higgins and John Masko
Teaching Note for HBS Nos. 819-077 and 819-082. View Details
- 01 May 2013
- News
Health Care’s Service Fanatics
- December 2018
- Supplement
Michael Rubin and Fanatics (B)
By: Robert F. Higgins and John Masko
Supplements the (A) Case. View Details
Higgins, Robert F., and John Masko. "Michael Rubin and Fanatics (B)." Harvard Business School Supplement 819-082, December 2018.
- 07 Jun 2015
- News
Who Here Can Tell Me What LP Stands For?
- November 2018 (Revised April 2019)
- Case
Nike: Changing the Sneakers Game
By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
- Web
Hiring Organizations
Environmental Defense Fund Epiq Erewhon Estee Lauder Companies, The Eventide Asset Management Evercore EverMetal Exowatt Expedia Group ExxonMobil EY-Parthenon F F-Prime Capital Factorial Energy Fairo Fairstead Fanatics Feltin Community... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
four Porsches in the garage and who join online brand communities to share in their love for the brand. When Porsche tried to appeal to female consumers with its Porsche Cayenne SUV, these fanatics howled in protest about the "feminizing"... View Details
Keywords: by Michael Blanding
- 30 Nov 2016
- What Do You Think?
How Do Leaders Manage the Tension Between Pride and Arrogance?
consequences when organizations cross the line between pride and arrogance can be substantial. Just ask leaders like the erstwhile CEO of Lululemon—a company with a well-timed dedication to fitness with employees fanatical about its... View Details
Keywords: by James Heskett
- 01 Mar 2018
- News
@Soldiers Field
STEPPING UP Above: HBS students are among the Wednesday morning, stair-climbing fanatics at Harvard Stadium—a 2,122-step challenge led by The November Project, a global social fitness group that started in Boston. (photo by Susan Young)... View Details
- Portrait Project
Sahar Meghani
be OK. I want to have faith. I want to feel excited about the future. I want to start living my life like she and I would talk about. I want to make my parents proud, like we always said we would. I want to start that company, like we always said we would. I want to... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
column challenged readers to come up with nominations of current leaders that we might be recognizing for their similarly remarkable accomplishments 10 or 20 years from now. This prompted Sandeep to ask, “Where are those legends, the View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
billion; projections for 2001 are forecast at a whopping $215 billion. "Every company is interested in growth, but it doesn't just happen," he said, stressing the need for innovation, direct communication, and close customer contact. "Sam [Walton] was a View Details
- 01 Sep 2010
- News
Dare to be Different
that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about Häagen-Dazs ice cream. Well, back... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
you’re building, and who actively tell everyone they know about it, is significantly different than having 1,000 users who have downloaded your app and used it only once. If you find yourself in the latter camp, your challenge is to figure out who is a View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans and new media aficionados who... View Details
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
to strengthen its connection with the most fanatical of its fans—the sneakerheads—and “bring back the fun and emotion of buying,” as Sussman put it. Is Nike on the right path with its digital strategy and, in particular, with how it seeks... View Details
Keywords: Dina Gerdeman
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to View Details
Keywords: Re: Michael I. Norton
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
much more apt these days to hear about loyalty in the context of problems—loyalty to a country or religion leading to fanatical acts of chauvinism or violence, loyalty to family or friends leading to nepotism and cronyism in government,... View Details
Keywords: by Michael Blanding
- 01 Sep 2017
- News
History’s Lessons
that Carson wrote “not as a scientist, but as a fanatic defender of the cult of the balance of nature.” Invoking Cold War language, Louis McLean, general counsel for Velsicol Chemical Company, suggested that the bestselling author was a... View Details