Publications

Publications

Filter Results: (4) Arrow Down

Show Results For

Page 1 of 4 Results
  • April 2025
  • Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
Related
  • January 2018
  • Teaching Note

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland
Teaching Note for HBS No. 517-019. View Details
Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
Related
  • August 2016 (Revised November 2016)
  • Case

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland
C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details
Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
Related
  • Web

Technology & Innovation - Faculty & Research

would shape Breezm’s path to becoming a global leader in personalized eyewear. Keywords: 3D Printing ; Eyeyewear ; Growth ; Business Startups ; AI and Machine Learning ; Technological Innovation ; Growth and Development Strategy ; Risk... View Details