Experimenters - Publications - Faculty & Research

A professor of management at the Darden Graduate School of Business at the University of Virginia and a leading expert on design thinking, Jeanne Liedtka (MBA 1981) helps people make better decisions through experimentation. The concept sounds simple enough in the... View Details

Keywords: Jen McFarland Flint; experimentation; innovation; process

23 Dec 2020
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A Path to Developing More Insightful Business School Graduates: A Systems-Based, Experimental Approach to Integrating Law, Strategy, and Sustainability

24 Jan 2018
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How to Get People Addicted to a Good Habit

09 Nov 2020
News

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Creating the Experimentation Organization

Innovation Through Experimentation

Experimentation is the Engine of Innovation

Experimentation and Its Discontents

Experimental Ideas with Impact

The Discipline of Business Experimentation

Airline Innovation 101: Unleash the Power of Business Experimentation

Piloting an Experimental and Experiential Course

An Experimental Solution for Donated Organs

Productive Innovation: Building a Culture of Experimentation

How Managers Can Build a Culture of Experimentation

It's Alive!: Business Scholars Turn to Experimental Research

Taking AI Experimentation to the Next Level in Cities

A Harvard Business School Professor on How Companies like Google and Amazon Use Experimentation to Innovate, Grow, and Improve

SIPS 2024 Preview: From Climate Change to F1, Winter MBA Electives Offer Experimentation and Focus

Yes, A/B Testing Is Still Necessary

The Bookshelf: Try As One Might

A Path to Developing More Insightful Business School Graduates: A Systems-Based, Experimental Approach to Integrating Law, Strategy, and Sustainability

How to Get People Addicted to a Good Habit

Best Business Books 2020: Strategy

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