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(79)
- News (19)
- Research (39)
- Multimedia (1)
- Faculty Publications (22)
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- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 04 May 2023
- News
Class of 2024 Embarks on Global Immersion
This year marks the return of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an experiential learning opportunity that gives first-year students in the Required Curriculum hands-on exposure to how business... View Details
- 01 Dec 2023
- News
A Continuum of Innovation
As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2015
- News
Complements to the Case Method
Coleman Professor of Financial Management. “We are surprised by how teams come in and say we talked to the CEO,” laughs Cohen. One of the key lessons in Cohen and Malloy’s field course, Stock Pitching, is that the market is almost always... View Details
- 01 Sep 2016
- News
Offshore Learning
multiyear, experiential learning program for urban middle schoolers. “We’re building partnerships with Boston public schools to bring students in grades five through eight out to the island for hands-on science education,” said Pearson,... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their... View Details
- 01 Oct 1999
- News
Four Promoted to Full Professor
Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and finding new View Details
- 01 Jun 2010
- News
Rethinking the MBA
were a time for institutions to reconsider their goals and direction, it is now. There is, for example, a growing social perception that the MBA degree needs to do more around the roles and responsibilities of business and business leaders. We need to teach students... View Details
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
Keywords: Deborah Halber
- 01 Apr 1996
- News
Technology for Learning's Sake
innovation, a more subtle transformation is taking place as well. "We're beginning to redefine how field-based, experiential learning will operate in the 21st century," states Dean Clark. "Recent advances in IT have opened a new world of... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Jun 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details
- 01 Dec 2008
- News
Designing Change
associate Emily Stecker dig deep into the rebranding of a company founded in 1934 that, by the 1980s, was rapidly losing market share and was often equated in the popular mind with anything generic or bland, despite its impressive catalog... View Details
Keywords: Julia Hanna
- 04 Sep 2019
- News
Action Plan: A New ’Cue
marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three different models: an View Details
Keywords: April White
- 01 Dec 2011
- News
Reimagining the MBA
emerged was an awareness that HBS could do more in three areas: leadership development, globalization, and experiential learning. Afterward, Dean Jay Light formed faculty committees to identify ways HBS might uniquely address these areas.... View Details
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
can’t yet afford to pay market rates. For some qualifying students, the Rock Loan Forgiveness Program helps reduce their debt burden after graduation. FAST FACTS 45 Entrepreneurs-in-Residence, Rock Executive Fellows, and Venture Capital... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2016
- News
Case Study: Paper Chase
customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. Marketing Alternative Investments builds on the View Details