Exceeding Consumer Expectations - Publications - Faculty & Research

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Jeremy Andrus

about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

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Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details

Keywords: Consumer Products; Consumer Products