Event Marketing - Publications - Faculty & Research

Profile

Rocio Parra

behavior. I wanted to transition to a marketing manager role in the consumer marketing space, for which getting a business education was necessary. How has your HBS experience shaped your career path? My HBS... View Details

Keywords: Retail

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

Keywords: Technology; Services

Profile

Fereshteh Zeineddin

events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at... View Details

Keywords: Retail

Profile

Luc Sirois

for children with cystic fibrosis that teaches them skills to deal with their daily treatment regimens. The pace is scrappy and the conversation engaging. Since launching in 2012, HH hackathons have been held in major cities around the world, with early-2015 View Details

Keywords: Health Care; Technology; Nonprofit / Government

Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to... View Details

Keywords: Entrepreneurship; Services

Profile

Sheila Marcelo

future. While carrying her younger son down the stairs, her father had a heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself... View Details

Keywords: Entrepreneurship; Technology; Services

Profile

Debora Lehrer

in which I think I will thrive. What are you most looking forward to in your career? I am looking forward to having a successful career in the sports industry which for me, entails being a game-changer. Whether I am using innovative View Details

Keywords: Entertainment / Media

Publications