Etsy - Publications - Faculty & Research - Harvard Business School

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10 Mar 2015
News

The ethics of Etsy

10 Jun 2024
News

The Mass Market Comes for Etsy

22 Mar 2022
Cold Call Podcast

How Etsy Found Its Purpose and Crafted a Turnaround

Keywords: Re: Ranjay Gulati; Technology; Retail

22 Mar 2022
News

How Etsy Found Its Purpose and Crafted a Turnaround

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

quality service and then do the marketing for you,” says Teixeira. Etsy also pursued a decidedly non-scalable strategy in finding the right eggs with which to launch its business. The platform, which serves as an online marketplace for... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

June 2016 (Revised March 2017)
Technical Note

Disintermediation in Two-Sided Marketplaces

By: Benjamin Edelman and Philip Hu

Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details

Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Transportation Industry; Accommodations Industry; Service Industry; Advertising Industry

05 Mar 2015
News

Dollar signs on the doilies

April 2021
Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke

Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details

Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership

09 Aug 2017
News

4 Ways to Maximize Disruption in the Gig Economy

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working Knowledge article, How Uber,... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

05 Nov 2014
HBS Seminar

CV Harquail, Authentic Organizations and Stevens Institute of Technology

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

platforms. “How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers” was the most-read story on Working Knowledge in 2016. Other popular topics among our readers included workplace communication, negotiation, white-collar crime,... View Details

Keywords: by Carmen Nobel

01 Nov 2013
News

Selling Crafts with a Story

Etsy—with a strong story line. Koss likes to talk about it this way: Brika might tout a handmade cheeseboard—no real difference from Etsy or its knockoffs, there. But they're also going to tell you that the board was made of reclaimed... View Details

Keywords: Maureen Harmon; crafts; hobbies; ecommerce; Miscellaneous Store Retailers; Retail Trade; Arts, Entertainment

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Harvard Business School Working Knowledge. [Image: baona] Related Reading Are You a Digital Manager? What’s Really Disrupting Business? It’s Not Technology How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers What do you think... View Details

Keywords: by Danielle Kost; Travel; Tourism

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

Five Ways to Make Your Company More Innovative Becoming a Cognitive Referent: Market Creation and Cultural Strategy How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers View Details

Keywords: by Julia B. Austin

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

were produced by small self-starter companies. Together, smaller firms contributed 375,000 full-time equivalent jobs of the 2 million Internet-related jobs, and this work included people selling products on Amazon, eBay, and Etsy as well... View Details

Keywords: by Dina Gerdeman; Publishing

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

Walmart, and Etsy ate that part of Amazon’s lunch that Amazon couldn’t finish. One problem for Amazon was its inability to meet the tremendous demand surge for online services and products. Its stockouts increased and delivery times... View Details

Keywords: by James Heskett; Retail

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