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  • Web

Entrepreneurial Sales 101: Founder Selling - Course Catalog

HBS Course Catalog Entrepreneurial Sales 101: Founder Selling Course Number 1655 Senior Lecturer Mark Roberge Senior Lecturer Lou Shipley Fall; Q2; 1.5 credits 14 Sessions Paper/Project Senior Lecturer Mark... View Details
  • April 2018
  • Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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  • 01 Jun 2023
  • News

Buy Big, Sell Small

in July 2020. “I always wondered why so many kiranas fail, and I decided to dig deeper into that.” “I always wondered why so many kiranas fail, and I decided to dig deeper into that.” This time, Shruti’s entrepreneurial timing was... View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
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Entrepreneurial Sales

Suggested starting points for your research. Articles Business Source Complete: Access relevant academic journals, such as Journal of Personal View Details
  • 27 Jul 2023
  • Blog Post

Buy Big, Sell Small

in July 2020. This time, Shruti’s entrepreneurial timing was spot-on. Kiranas have an open-air layout, with counter-based transactions. When the pandemic closed indoor stores, kiranas became the lifeline for everyday needs. Facing... View Details
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

door and ready to be marketed to with more profitable products such as home mortgages. Already, entrepreneurial competitors are pecking around the margins of banking—Paypal offers essentially the equivalent of an online checking account,... View Details
Keywords: by Michael Blanding
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

record of real-world achievement speaks for itself. Even a cursory summary of the accomplishments of entrepreneurial alumni since World War II suggests an extraordinary record of business enterprise. Among the postwar classes, consider,... View Details
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

Mary Tripsas, Assistant Professor in the Entrepreneurial Management unit at Harvard Business School, is interested in how radical technological change transforms industries, and how such change affects established firms and creates View Details
Keywords: by Michael J. Roberts; Technology
  • January 2017
  • Teaching Note

Transition at DataCo?

By: Frank V. Cespedes
The founder of a data analytics company has several issues with his key business developer, an early hire who has been instrumental in building the firm. The DataCo case study illustrates a common situation in entrepreneurial ventures: an early sales hire does well but... View Details
Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France
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  • November 2018
  • Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy
As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details
Keywords: Entrepreneurial Sales; Entrepreneurial Selling; Entrepreneurial Marketing; Barrier To Entry; Business Start-ups; Yatooq; Entrepreneurship; Private Sector; For-Profit Firms; Business Strategy; Patents; Business Startups; Strategic Planning; Competitive Strategy; Adaptation; Corporate Entrepreneurship; Corporate Strategy; Food and Beverage Industry; Saudi Arabia; Asia
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  • 01 Jun 2005
  • News

School’s Entrepreneurial Spirit Runs Deep

Contrary to popular perception, Harvard Business School isn’t just a training ground for future Fortune 500 CEOs, says author Jeffrey L. Cruikshank (PMD 51, 1986). Just as important, it’s a launching pad for thousands of graduates who bypass the corporate track to take... View Details
Keywords: Margie Kelley; Shaping the Waves; A History of Entrepreneurship at Harvard Business School; Publishing Industries (except Internet); Information
  • Web

Entrepreneurial Management - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students July–August 2025 Article Case Study: Do We Reskill or Replace Our Workforce? By: William Kerr To remain competitive in the... View Details
  • August 2019
  • Case

The United States and Russia: Gas Rivals in Europe?

By: Rawi Abdelal, Galit Goldstein and Paul Apostolicas
Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy... View Details
Keywords: Gas Pipelines; Natural Gas; LNG; Strategic Analysis; Strategic Behavior; Energy Markets; Entrepreneurial Financing; Entrepreneurial Risk; Entrepreneurial Ventures; Entrepreneurial Selling; Energy; Energy Sources; Entrepreneurship; Market Entry and Exit; Marketing Strategy; Price; Energy Industry; Russia; United States; Europe; European Union
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  • Web

Entrepreneurial Support - Business & Environment

MBA Experience Entrepreneurial Support 0ms Entrepreneurial Support Across HBS, Harvard, and Boston, there are many resources to support students interested in founding or joining a climate start-up. The... View Details
  • Web

Entrepreneurial Management Curriculum - Faculty & Research

Finance (Q3) (also listed under Finance) Raymond Kluender Spring 2026 Q3 1.5 Entrepreneurial Sales 101: Founder Selling Mark Roberge , Lou Shipley Fall 2025 Q2 1.5 Mark Roberge , Lou Shipley , DJ DiDonna... View Details
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • March 2016 (Revised June 2017)
  • Case

Transition at DataCo?

By: Frank V. Cespedes and Carin-Isabel Knoop
The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;... View Details
Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France
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  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
Keywords: by Dennis Fisher; Consumer Products
  • Web

Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

Middle East & North Africa Understanding Entrepreneurial Opportunity in Kazakhstan Pictured: Mikheil Lomtadze (MBA 2002) returned to the HBS classroom as a case protagonist. In mid-2018, Mikheil Lomtadze (MBA 2002), CEO of Kaspi.kz, faced... View Details