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(135)
- News (43)
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- 2018
- Book
The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy
The terms “capitalism” and “socialism” continue to haunt our political and economic imaginations, but we rarely consider their interconnected early history. Even the 18th century had its “socialists,” but unlike those of the 19th, they paradoxically sought to make the... View Details
Keywords: Enlightenment; Political Economy; Italy; Commercial Society; Economic Systems; Trade; History; Markets; Society; Italy
Reinert, Sophus A. The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy. Cambridge, MA: Harvard University Press, 2018.
- 18 Mar 2001
- Research & Ideas
The Essentials for Enlightened Experimentation
New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative. But achieving that requires a thorough understanding of the link between experimentation and learning. Briefly stated,... View Details
Keywords: by Stefan Thomke
- 2016
- Working Paper
Northern Lights: Even Hammer and the Norwegian Enlightenment
Reinert, Sophus A. "Northern Lights: Even Hammer and the Norwegian Enlightenment." Harvard Business School Working Paper, No. 17-054, December 2016.
- 2019
- Chapter
The Economic Turn in Enlightenment Europe
By: Sophus A. Reinert and Steven L. Kaplan
Reinert, Sophus A., and Steven L. Kaplan. "The Economic Turn in Enlightenment Europe." In The Economic Turn: Recasting Political Economy in Enlightenment Europe, edited by Steven L. Kaplan and Sophus A. Reinert, 1–34. London: Anthem Press, 2019.
- 2001
- Chapter
Enlightened Experimentation: The New Innovation Imperative
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Innovation Imperative." In Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.
- February 2001
- Article
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)
- 2019
- Book
The Economic Turn: Recasting Political Economy in Enlightenment Europe
By: Steven L. Kaplan and Sophus A. Reinert
The mid-eighteenth century witnessed what might be dubbed an “economic turn” that resolutely changed the trajectory of world history. From the birth of new agricultural practices and the foundation of private societies to the sustained and popular theorization of... View Details
Kaplan, Steven L., and Sophus A. Reinert, eds. The Economic Turn: Recasting Political Economy in Enlightenment Europe. London: Anthem Press, 2019.
- 2019
- Chapter
'A Sublimely Stupid Idea': Physiocracy in Italy from the Enlightenment to Fascism
Reinert, Sophus A. "'A Sublimely Stupid Idea': Physiocracy in Italy from the Enlightenment to Fascism." In The Economic Turn: Recasting Political Economy in Enlightenment Europe, edited by Steven L. Kaplan and Sophus A. Reinert, 699–734. London: Anthem Press, 2019.
- 2016
- Working Paper
Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe
As the itinerant wizard (technically one of the Maiar, if not the Istari) Gandalf wrote to the then domestically-inclined hobbit Frodo Baggins in J.R.R. Tolkien’s The Lord of the Rings, “Not all those who wander are lost.” Indeed, as the recent brouhaha over the... View Details
Reinert, Sophus A. "Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe." Harvard Business School Working Paper, No. 17-005, July 2016.
- Article
Northern Lights: Political Economy and the Terroir of the Norwegian Enlightenment
Reinert, Sophus A. "Northern Lights: Political Economy and the Terroir of the Norwegian Enlightenment." Journal of Modern History 92, no. 1 (March 2020): 76–115.
- 2010
- Article
Lessons on the Rise and Fall of Great Powers: Conquest, Commerce, and Decline in Enlightenment Italy
Reinert, Sophus A. "Lessons on the Rise and Fall of Great Powers: Conquest, Commerce, and Decline in Enlightenment Italy." American Historical Review 115, no. 5 (2010): 1395–1425.
- 2018
- Book
Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought
By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details
Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History
Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
- Article
Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770
By: Arnaud Orain and Sophus A. Reinert
Often thought of as the "Athens of Italy" during the Enlightenment, and as a microcosm of the Italian peninsula and of the eighteenth century alike, the Duchy of Parma played a unique role in the culture and politics of the age. This essay focuses on its "colonial... View Details
Keywords: Duchy Of Parma; French Empire; Internal Colonization; Enlightenment; Political Economy; Small States In World Markets; Guillaume Dutillot; Étienne-François De Choiseul
Orain, Arnaud, and Sophus A. Reinert. "Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770." Capitalism: A Journal of History and Economics 3, no. 1 (Winter 2022): 57–105.
- 2012
- Chapter
Patriotism, Cosmopolitanism, and Political Economy in the Accademia dei Pugni in Austrian Lombardy, 1760–1780
By: Sophus A. Reinert and Jani Marjanen
This essay focuses on the Accademia dei Pugni, or The Academy of Punches, a celebrated institution which flourished for a few years in 1760s Austrian Milan, and its journal Il Caffè (1764–1766). It does so to revisit one of the cardinal questions... View Details
Reinert, Sophus A., and Jani Marjanen. "Patriotism, Cosmopolitanism, and Political Economy in the Accademia dei Pugni in Austrian Lombardy, 1760–1780." Chap. 6 in The Rise of Economic Societies in the Eighteenth Century: Patriotic Refom in Europe and North America, edited by Koen Stapelbroek and Jani Marjanen, 130–156. Basingstoke: Palgrave Macmillan, 2012.
- 2019
- Working Paper
Self-Interest: The Economist's Straitjacket
By: Robert Simons
This paper examines contemporary economic theories that focus on the design and management of business organizations. In the first part of the paper, a taxonomy is presented that describes the different types of economists interested in this subject—market economists,... View Details
Keywords: Self-interest; Economist; Moral Philosophers; Regulation; Capture; Organization Design; Economy Theory; Organization Theory; Management Theory; Commitment; Controls; Governance; Customers; Conflict of Interests; Business or Company Management; Competition; Organizational Design; Business Education; Agency Theory; Economics; Theory; Boundaries
Simons, Robert. "Self-Interest: The Economist's Straitjacket." Harvard Business School Working Paper, No. 16-045, October 2015. (Revised January 2019.)
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- 2015
- Book
Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
By: David B. Yoffie and Michael A. Cusumano
The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering... View Details
Keywords: Management; Strategy; Leadership; Information Technology; Entrepreneurship; Information Technology Industry
Yoffie, David B., and Michael A. Cusumano. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs. New York: Harper Business, 2015.
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- 2013
- Book
Porte à porte: Reconquérir la démocratie sur le terrain
By: Guillaume Liégey, Arthur Muller and Vincent Pons
From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the... View Details
Liégey, Guillaume, Arthur Muller, and Vincent Pons. Porte à porte: Reconquérir la démocratie sur le terrain. Calmann-Lévy, 2013, French ed.