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Publications

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  • All HBS Web  (2,914)
    • People  (12)
    • News  (820)
    • Research  (1,324)
    • Events  (37)
    • Multimedia  (47)
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Show Results For

  • All HBS Web  (2,914)
    • People  (12)
    • News  (820)
    • Research  (1,324)
    • Events  (37)
    • Multimedia  (47)
  • Faculty Publications  (957)
Page 1 of 2,914 Results →
  • Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
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Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
  • October 2024
  • Technical Note

Prompt Engineering

By: Michael Parzen and Jo Ellery
This note covers the basics of prompt engineering, a key tool for making use of modern generative AI. We discuss the principles of prompt engineering and illustrate these principles with techniques for asking questions. We further list the types of prompts that can be... View Details
Keywords: Large Language Model; AI and Machine Learning
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Parzen, Michael, and Jo Ellery. "Prompt Engineering." Harvard Business School Technical Note 625-056, October 2024.
  • April 2024 (Revised August 2024)
  • Case

The Engine

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman
The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details
Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry
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Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and Nicholas Christman. "The Engine." Harvard Business School Case 824-147, April 2024. (Revised August 2024.)
  • August 1977 (Revised November 1995)
  • Supplement

Process Engineering Proposal

By: John J. Gabarro
An "in-basket" decision-making exercise in case form, to be used with Nuclear Tube Assembly Room (A) (Condensed). The purpose is to pose students with several related problems which require immediate analysis arriving at some decisions and planning how to implement... View Details
Keywords: Conflict Management; Operations; Change Management; Engineering
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Gabarro, John J. "Process Engineering Proposal." Harvard Business School Supplement 478-008, August 1977. (Revised November 1995.)
  • November 1993 (Revised March 1997)
  • Case

Romeo Engine Plant

By: Amy P. Hutton and Robert S. Kaplan
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry
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Hutton, Amy P., and Robert S. Kaplan. "Romeo Engine Plant." Harvard Business School Case 194-032, November 1993. (Revised March 1997.)
  • October 2013 (Revised November 2016)
  • Case

Carbon Engineering

By: Joseph B. Lassiter III and Sid Misra
Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in... View Details
Keywords: Entrepreneurship; Government Legislation; Technological Innovation; Climate Change; Environmental Sustainability; Risk and Uncertainty; Research and Development; Transportation; Information Infrastructure; Energy; Forecasting and Prediction; Energy Industry; Green Technology Industry; Industrial Products Industry; Transportation Industry; Utilities Industry; Technology Industry; Canada; United States; China; India
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Lassiter, Joseph B., III, and Sid Misra. "Carbon Engineering." Harvard Business School Case 814-040, October 2013. (Revised November 2016.)
  • December 1992 (Revised May 1999)
  • Supplement

Peoria Engine Plant (B)

By: Amy P. Hutton and Robert S. Kaplan
Designed to supplement Peoria Engine Plant (A). View Details
Keywords: Auto Industry
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Hutton, Amy P., and Robert S. Kaplan. "Peoria Engine Plant (B)." Harvard Business School Supplement 193-083, December 1992. (Revised May 1999.)
  • November 1992 (Revised June 1993)
  • Case

Euclid Engineering

By: Robert S. Kaplan
Keywords: Engineering
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Kaplan, Robert S. "Euclid Engineering." Harvard Business School Case 193-031, November 1992. (Revised June 1993.)
  • 01 Jun 2013
  • News

Engine Charlie

WILSON: Decades in the auto business. Charles Wilson (MBA 1936) came into this world back when Henry Ford was cranking out Model Ts. Unlike those now retired roadsters, Wilson, at 100 years old, is still active in the car business, although, he admits, "I've got a few... View Details
Keywords: Motor Vehicle and Parts Dealers; Retail Trade
  • June 1983 (Revised April 1991)
  • Case

Dominion Engineering Works

By: Christopher A. Bartlett
Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
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Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
  • 04 Jan 2023
  • Video

Harvard MS/MBA Engineering Sciences Program

  • 27 Aug 2020
  • Video

MS/MBA: Engineering Sciences Virtual Event

  • 08 Jul 2021
  • Video

MS/MBA: Engineering Sciences Virtual Event

  • December 1996 (Revised December 2006)
  • Background Note

Introduction to Corporate Financial Engineering

By: Peter Tufano
Describes the content of the Corporate Financial Engineering (CFE) course at HBS. Used on the first day of class to let students know what the course will cover and the main ideas to be developed in CFE. View Details
Keywords: Corporate Finance
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Tufano, Peter. "Introduction to Corporate Financial Engineering." Harvard Business School Background Note 297-053, December 1996. (Revised December 2006.)
  • 28 Apr 2015
  • Blog Post

3 Reasons Engineers Thrive at Business School

Pursuing an MBA may not seem like the most obvious next-step for engineers, but many of our students come to HBS from engineering backgrounds. Engineers offer a unique perspective in our classrooms – one... View Details
  • April 1997
  • Case

Romeo Engine Plant (Abridged)

By: Robert S. Kaplan and Amy P. Hutton
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details
Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry
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Kaplan, Robert S., and Amy P. Hutton. "Romeo Engine Plant (Abridged)." Harvard Business School Case 197-100, April 1997.
  • September 2022
  • Case

AllSpice: GitHub for Hardware Engineers

By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
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Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
  • February 1974 (Revised November 1977)
  • Case

Perkins Engines (A)

By: F. Warren McFarlan and John Raticheck
Keywords: Industrial Products Industry
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McFarlan, F. Warren, and John Raticheck. "Perkins Engines (A)." Harvard Business School Case 174-119, February 1974. (Revised November 1977.)
  • July 1974 (Revised April 1975)
  • Case

Perkins Engines (B)

By: Milton P. Brown
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Brown, Milton P. "Perkins Engines (B)." Harvard Business School Case 574-069, July 1974. (Revised April 1975.)
  • 17 Dec 2018
  • News

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