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- February 10, 2015
- Article
Nonprice incentives and Energy Conservation
By: Omar Isaac Asensio and Magali A Delmas
We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with... View Details
Keywords: Motivation and Incentives; Energy Conservation; Environmental Sustainability; Pollutants; Health Disorders; Knowledge Dissemination; Behavior
Asensio, Omar Isaac, and Magali A Delmas. "Nonprice incentives and Energy Conservation." Proceedings of the National Academy of Sciences 112, no. 6 (February 10, 2015): E510–E515.
- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details
Keywords: Energy Conservation; Public Equity; Performance Efficiency; Nonprofit Organizations; Conflict and Resolution; Energy Industry; Utilities Industry
Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003, October 2007. (Revised March 2009.)
- Article
Voluntary Simplicity Lifestyles and Energy Conservation
By: D. A. Leonard
Keywords: Environmental Sustainability
Leonard, D. A. "Voluntary Simplicity Lifestyles and Energy Conservation." Journal of Consumer Research 8, no. 3 (December 1981).
- Article
Energy Conservation Behaviour: Three Thumbs Up For Social Norms
Social norm interventions are widely used to foster residential resource conservation. Now researchers have shown that the effectivenes of providing information about others' energy use alongside messages of social approval for energy savings behaviour depends on the... View Details
Jachimowicz, Jon M. "Energy Conservation Behaviour: Three Thumbs Up For Social Norms." Nature Energy 5, no. 11 (November 2020): 826–827.
- Article
The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation
By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky
Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details
Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction
Jachimowicz, Jon M., Oliver P. Hauser, Julia D. O'Brien, Erin Sherman, and Adam D. Galinsky. "The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation." Nature Human Behaviour 2, no. 10 (October 2018): 757–764.
- March–April 2017
- Article
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
- Article
Energy Conservation Policies for Builders' Purchases of Domestic Appliances
By: John A. Quelch
Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137.
- 1979
- Chapter
Builders as Consumers: Their Role in Residential Sector Energy Conservation
By: J. Quelch and P. Thirkell
Quelch, J., and P. Thirkell. "Builders as Consumers: Their Role in Residential Sector Energy Conservation." In Changing Energy Use Futures, edited by R. Fazzolare and C. Smith, 1412–1419. New York: Pergamon Press, 1979.
- January 2016
- Teaching Note
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
This case examines a start-up service provider that helps clients improve the energy efficiency of their factories, warehouses, and commercial and office spaces by integrating and installing lighting, heating, and cooling technologies. The company seeks to double... View Details
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
- September 2007 (Revised September 2008)
- Case
Buildings and Energy
By: Forest L. Reinhardt and Nazli Uludere
Presents data on opportunities to conserve energy in buildings, which account for about a third of all energy use. Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount... View Details
Keywords: Buildings and Facilities; Energy Conservation; Construction; Entrepreneurship; Investment; Innovation and Invention; Performance Efficiency; Environmental Sustainability; Construction Industry
Reinhardt, Forest L., and Nazli Uludere. "Buildings and Energy." Harvard Business School Case 708-024, September 2007. (Revised September 2008.)
- 2019
- Report
U.S. Nuclear Energy Leadership: Innovation and the Strategic Global Challenge
Throughout 2018, the Atlantic Council Global Energy Center convened a “Task Force on US Nuclear Energy Leadership,” which comprised civilian and military experts in foreign policy, defense, and nuclear energy. Senators Mike Crapo (R-ID) and Sheldon Whitehouse (D-RI)... View Details
Keywords: Nuclear Energy; Environment; Energy Sources; Energy; Energy Generation; Energy Conservation; Energy Policy; Global Range; Energy Industry
"U.S. Nuclear Energy Leadership: Innovation and the Strategic Global Challenge." Report, Atlantic Council, 2019.
- May 2024
- Article
Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities
By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
Asensio, Omar Isaac, Olga Churkina, Becky D. Rafter, and Kira E O'Hare. "Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities." Nature Sustainability 7, no. 5 (May 2024): 590–601.
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- 22 Oct 2009
- News
Investing in Clean Energy
- Article
Research: People Use Less Energy When They Think Their Neighbors Care About the Environment
By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky
A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it... View Details
Jachimowicz, Jon M., Oliver P. Hauser, Julie O'Brien, Erin Sherman, and Adam D. Galinsky. "Research: People Use Less Energy When They Think Their Neighbors Care About the Environment." Harvard Business Review (website) (January 28, 2019).
- April 2017
- Article
The Effectiveness of U.S. Energy Efficiency Building Labels
By: Omar Isaac Asensio and Magali A Delmas
Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly... View Details
Asensio, Omar Isaac, and Magali A Delmas. "The Effectiveness of U.S. Energy Efficiency Building Labels." Art. 17033. Nature Energy 2, no. 4 (April 2017).
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- 18 Mar 2024
- Research & Ideas
When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View
Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details