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  • Article

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms

By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
Why do incumbent firms frequently reject nonincremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an... View Details
Keywords: Innovation Adoption; Cognition; Framing; Emotional Resonance; Incumbent Inertia; Innovation and Invention; Technology Adoption; Organizational Change and Adaptation; Change Management
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  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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  • October 2024
  • Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
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  • 15 Dec 2021
  • News

The 49 Most Fascinating, Mind-Blowing, Challenging, Hilarious, and Urgent Titles of the Year

  • January 2015 (Revised April 2025)
  • Technical Note

FIELD Global Capstone: Orchestrating a Compelling Presentation

By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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  • 2015
  • Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy
We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details
Keywords: Negotiation; Attitudes; Emotions
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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

emotions are nothing more than signals. This is what Oprah and I write about at the beginning of the book. What are your emotions? Signals. The outside world has things going around. You perceive them. You translate those images and... View Details
Keywords: by HBS Staff
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

Leading through uncertainty takes not only good judgment, but also the emotional resilience to shake off self-doubt and fear. While digital natives and digital-first executives have experienced the benefits of "failing quickly and often,"... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

people seek in a successful leader: Passion Decisiveness Conviction Integrity Adaptability Emotional Toughness Emotional Resonance Self-Knowledge Humility The emotionalism that... View Details
Keywords: by D. Quinn Mills
  • 01 Feb 2001
  • News

What Makes a Good Leader

resonated across the MBA and Executive Education curriculum, in 1999 Dean Clark launched the HBS Global Leadership Initiative in order to broaden the School's outreach in this area. Headed by Kotter and Director Alan Price, the initiative... View Details
Keywords: Management
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
Keywords: by Julia Hanna; Food & Beverage
  • Web

Schwartz Common & Pavilion | About

ceremonial events that bring together faculty, staff, students, and alumni. The Pavilion supports seasonal and programmatic flexibility with a contemporary design that resonates with the legacy campus. About the Donors Heather Reisman,... View Details
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic resonance imaging (fMRI)... View Details
Keywords: by Carmen Nobel; Retail
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

manager," Hill says. "What I've come to understand is that many of them never really made the psychological transformation from being an individual contributor to being a manager, and it really resonates with them when they read... View Details
Keywords: by Carmen Nobel
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

corporations such as Microsoft or Coca-Cola, particularly in Europe. Many NGOs, by the very nature of the work they do and the dedication of their staff and volunteers, attract the respect and admiration of many individuals. Nonprofits are effective at creating View Details
Keywords: by Manda Salls
  • 01 Jan 2002
  • News

Egon P.S. Zehnder (MBA '56)

performances of daughter, Heidi, a professional opera singer Recommended Reading Emotional Intelligence, by Daniel Goleman "Goleman shows that integrity, the ability to communicate and influence, self-motivation, empathy, and social... View Details

    Thomas J. Burrell

    Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough... View Details
    Keywords: Services
    • 01 Feb 2002
    • News

    HBS Press Books in Brief

    evidence that links organizational success or failure to “primal leadership.” They argue that a leader’s emotions are contagious and must resonate energy and enthusiasm if an organization is to thrive.... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 02 Dec 2014
    • Blog Post

    Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

    for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a Budget” and how to resonate on... View Details
    • 10 Oct 2000
    • Research & Ideas

    Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

    purpose of the collaboration and to each other.Cross-sector partnerships do not happen; they are built. To trigger the relationship there generally needs to be an emotional connection with the social purpose. The prospect of a program... View Details
    Keywords: by Diana Barrett, James Austin & Sheila McCarthy