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- March 2016
- Teaching Plan
Emaar: The Center of Tomorrow, Today
By: Sid Yog, Esel Cekin and Marc Homsy
Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details
- March 2016 (Revised May 2017)
- Case
Emaar: The Center of Tomorrow, Today
By: Sid Yog, Esel Cekin and Marc Homsy
Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details
Keywords: Middle East; Market Entry and Exit; Competitive Strategy; Entrepreneurship; Global Strategy; Real Estate Industry; Middle East; Dubai
Yog, Sid, Esel Cekin, and Marc Homsy. "Emaar: The Center of Tomorrow, Today." Harvard Business School Case 216-051, March 2016. (Revised May 2017.)
- 14 Jun 2016
- First Look
June 14, 2016
Government of Dubai to follow in its footsteps. Consequently, land at prime locations in Dubai was not as readily available as it used to be. Emaar tried to venture outside of Dubai but later faced challenges in choosing the right... View Details
Keywords: Sean Silverthorne