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February 2019 (Revised May 2021)
Case

Electric Car Wars, 2018

By: John R. Wells and Benjamin Weinstock

Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details

November 2006 (Revised August 2008)
Case

Lincoln Electric

By: Jordan I. Siegel

The case describes Lincoln Electric's business strategy and incentive system, and it discusses the global strategy choices that the company faces going forward. Lincoln Electric is deciding whether a strong push into India should be the next step in the company's... View Details

Keywords: Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Business Strategy; Expansion; India

2024
Working Paper

Deregulation, Market Power, and Prices: Evidence from the Electricity Sector

By: Alexander MacKay and Ignacia Mercadal

We construct a novel dataset on electricity generation, wholesale transactions, and retail sales to assess the shift from cost-of-service regulation to deregulated, market-based prices in the context of the U.S. electricity sector. Consistent with earlier studies, we... View Details

Keywords: Deregulation; Market Power; Markups; Prices; Electricity; Energy; Markets; Governing Rules, Regulations, and Reforms; Price; Utilities Industry

January 2020
Article

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif

We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price... View Details

Keywords: Electricity Demand; Consumption Dynamics; Energy; Policy; Demand and Consumers; Price; Mathematical Methods

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Article

The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities

By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman

The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more... View Details

Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry

June 2015 (Revised August 2018)
Case

American Electric Power: Facing the Challenges of Distributed Generation

By: Richard H.K. Vietor and Hilary White

American Electric Power, like most utilities in the USA, is currently exposed to distributed generation and the problem of net-metering. Solar installations in particular have been heavily subsidized, by the state and by regulation, which does not allow grid operators... View Details

November 1994
Case

Electrical Distributors, Inc.

By: David F. Hawkins

The owner of a small electrical supply firm has grown beyond his ability to fund growth with internally generated funds. He seeks a bank loan, which falls short of his needs. View Details

Keywords: Financial Management; Private Equity; Decision Choices and Conditions; Financing and Loans; Borrowing and Debt; Corporate Finance; Apparel and Accessories Industry

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May 1985 (Revised March 1993)
Case

General Electric Co.--1984

By: Francis Aguilar and Richard G. Hamermesh

Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details

Keywords: Management Teams; Management Style; Change Management; Strategic Planning; Corporate Strategy; Corporate Entrepreneurship; Organizational Change and Adaptation

2025
Working Paper

When Where Watt: Harnessing the Value of Time and Location for Renewable Electricity Generation

By: Vishrut Rana, Christian Kaps and Serguei Netessine

Problem definition: Investments in renewable energy have surged worldwide in recent years, with over $2 trillion spent globally on clean energy. This surge was driven by growing policy support, concerns about energy security, and, most importantly, the cost... View Details

Keywords: Wind Power; Electricity Distribution; Renewable Energy; Profit; Investment Return; Factories, Labs, and Plants; Geographic Location; Revenue; Energy Industry; Utilities Industry

April 2010
Case

Jones Electrical Distribution

By: Thomas R. Piper and Jeffrey DeVolder

Jones Electrical Distribution is faced with a need for increased bank financing due to its rapid sales growth. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed and assess the attractiveness of the loan to the... View Details

Keywords: Financial Analysis; Forecasting; Financing; Bank Loans; Growth Management; Cash Flow; Financing and Loans; Forecasting and Prediction; Distribution Industry

March 1978
Case

Lincoln Electric Co. (B)

Reaction of a recent MBA to the climate, motivational systems, and management practices of the Lincoln Electric Company. View Details

Keywords: Business or Company Management; Management Practices and Processes; Organizational Culture

October 1996 (Revised December 1996)
Case

United Electric Controls

By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch

United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details

Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States

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July 2021
Article

Energy Efficiency and Electricity Reliability

By: Eliana Carranza and Robyn C. Meeks

Overloaded electrical systems are a major source of unreliable power. Using a randomized saturation design, we estimate the impact of compact fluorescent lamps (CFLs) on electricity reliability and household electricity consumption in the Kyrgyz Republic. Greater... View Details

Keywords: Energy; Technology Adoption; Green Technology; Consumer Behavior; Utilities Industry; Kyrgyzstan

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July 1981 (Revised March 1986)
Case

Simonson Electric

By: Regina E. Herzlinger

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November 2022
Article

Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres

By: Omar Isaac Asensio

Evidence from a policy experiment shows that public safety bans on electric scooters and electric bikes can generate unintended traffic congestion in city centres. The studied ban is found to increase travel times by 9–11% for daily evening commutes and by 37%... View Details

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19 Jan 2016
News

Electric Avenues

Illustration by Mario Wagner RELATED Learn about how HBS students and alumni are helping transform Boston Watch alumni discuss innovation inside City Hall Once viewed as an oxymoron, civic innovation has become a hot field, with cities from Austin to Pittsburgh hiring... View Details

Keywords: Dan Morrell

March 1981
Case

Matsushita Electric

By: Michael Beer

Keywords: Electronics Industry

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June 1981 (Revised December 1983)
Case

Reliance Electric

By: David E. Bell

Keywords: Utilities Industry

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October 2003 (Revised January 2004)
Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar

This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details

Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty

August 1975 (Revised July 1983)
Case

Lincoln Electric Co.

By: Norman A. Berg

Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture, and the leadership style of management. View Details

Keywords: Construction; Compensation and Benefits; Leadership Style; Business or Company Management; Organizational Culture; Business Strategy; Manufacturing Industry

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