Egg Freezing - Publications - Faculty & Research

February 2019 (Revised October 2019)
Case

Extend Fertility: Conceiving the Market for Egg Preservation (A)

In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details

Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy

Citation

Educators

Purchase

07 Jun 2014
Video

Christy Jones - Making A Difference

07 Dec 2010
First Look

First Look: Dec. 7

why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing... View Details

Keywords: Sean Silverthorne

18 Nov 2014
News

Giving women more control over their biological clocks

Reproductive technology pioneer Christy Jones (MBA 2004) founded Extend Fertility in 2004 to enable women to freeze their eggs and then utilize them when the time is right. (Published November 2014) View Details

01 Dec 2014
News

Innovation: The Fish-Farming Fix

eggs have a short shelf life. Norway’s salmon farms meet some 40 percent of global demand for the species, for instance, but can harvest eggs only during the few months of spawning season. How do you boost... View Details

Keywords: Francis Storrs; aquaculture; Fishing, Hunting and Trapping; Agriculture

01 Sep 2004
News

HBS Business Plan Contest

freezing their eggs for later use. The first prize in the social enterprise track went to SunEdison, a company that facilitates the financing and installation of on-site solar-energy projects for commercial,... View Details

13 May 2002
Book

Bringing the Master Passions to Work

temperament." The workings of what we now call reason spring from a primitive emotion—our anxiety at being alive and thrust toward an end past which we cannot see with any of our senses. The impulse to explain is the impulse to View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria

01 Jun 2004
News

Life Lessons

Fertility, a company that is developing medical options to prolong women’s fertility, primarily by freezing viable eggs and storing them for later use. While some may feel uncomfortable with the idea, Jones... View Details

Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services

Web

Winners & Success Stories | New Venture Competition

revolutionary egg freezing science that gives women the option to effectively slow down the biological clock. EyeView Tal Riesenfeld, MBA 2008 EyeView is transforming online conversion through the use of... View Details

Publications