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- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
to a good degree,” says Kerr. But it’s too soon to tell whether they have established themselves in a way that will allow them to truly excel. “That’s where the jury is still out. They are still defining the Walmart of the future.” About the Author View Details
- 16 Dec 2019
- Research & Ideas
Taking on the Taboos That Keep Women Out of India's Workforce
percent in 2015. Yet nearly one-third of Indian housewives express the desire to work. How do governments go about changing perceptions of women in the workforce when it’s in their economic interest to do so? A recent working paper by... View Details
Keywords: by Julia Hanna
- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
reports. The paper, authored by Julia Adler-Milstein, an HBS doctoral candidate in the Health Policy Management program; Sara J. Singer, assistant professor at the Harvard School of Public Health and Harvard... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details
Keywords: by Julia Hanna
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
there is established research showing that while it's true that facial expressions reflect how you feel, you can also 'fake it until you make it.' In other words, you can smile long enough that it makes you feel happy. This work extends that finding on facial feedback,... View Details
Keywords: by Julia Hanna
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
Ramarajan and Reid’s study shows. But making that effort—beginning with a clear-eyed, inward look at one’s background, identity, and place in culture—can provide the foundation for building a workplace where everyone can thrive. About the Author View Details
Keywords: by Julia Hanna
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors and industries. View Details
Keywords: by Julia Hanna
- 17 Nov 2003
- Research & Ideas
The Business of Babies
foster care, the vast number of children available for adoption is the most obvious "low-tech" solution to satisfy demand. However, this availability is complicated by racial preferences (most people want children who look like... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.” Professor Julio Rotemberg... View Details
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
Farms, but it's pretty hard to live without Tide and Pampers.” "The concept of win-win bargaining is a good and powerful message," Sebenius says, "but a lot of our students and executives face counterparts who aren't interested in playing View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
scheduled, first served basis. Airlines can then respond by making changes within their allocated slots before the final schedule is approved. Because GDPs and AFPs are implemented separately, however, a flight affected View Details
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 18 Sep 2006
- Research & Ideas
When Words Get in the Way: The Failure of Fiscal Language
you receive for your contributions are now labeled "transfer payments" or "expenditures" by the government. But they could, in part, equally well be called "repayment of principal plus interest." This... View Details
Keywords: by Julia Hanna
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by... View Details
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and customers alike," Frei says.... View Details
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
bringing about change to the world." As the Genzyme case shows, that responsibility is accompanied by considerable complexities and trade-offs. The company's initial focus on developing a treatment for Gaucher disease extends to... View Details
Keywords: by Julia Hanna