Publications

March 2014
Technical Note

Performance and Value Analysis

By: Eric Van den Steen

This note introduces the Performance and Value Analysis (PVA) framework, an integrated framework to analyze strategic performance (i.e., performance corrected for temporary and random effects). This framework (quantitatively) decomposes a firm's performance into 3... View Details

Keywords: Strategic Analysis; Economic Analysis; Sustainable Competitive Advantage; Value Capture; Strategy; Competitive Advantage; Strategic Planning; Competitive Strategy; Competency and Skills; Competition; Value Creation

Teaching Interest

Economics

Instructor, Harvard Kennedy School of Government, MPA Mid-Career Summer Program View Details

Keywords: Economics; Game Theory; Quantitative Analysis

Economic Analysis of the Digital Economy

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on... View Details

2015
Book

Economic Analysis of the Digital Economy

By: Avi Goldfarb, Shane Greenstein and Catherine Tucker

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details

Keywords: Information Technology; Economics

April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis

TeachingInterests

Economic Analysis of Public Policy

Teaching Fellow, Spring 2015
Harvard John F. Kennedy School of Government View Details

September 1972 (Revised August 1989)
Background Note

Simple Economic Tools for Strategic Analysis

By: Joseph L. Bower

Keywords: Management Analysis, Tools, and Techniques

August 2006
Exercise

Bundling of Office Suites: An Economic Analysis

Presents a simple model to demonstrate that bundling can act as a barrier to entry. View Details

Keywords: Market Entry and Exit; Marketing

1981
Chapter

Mathematical Analysis and Convexity with Applications to Economics

By: Jerry R. Green and Walter P. Heller

2010
Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details

Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States

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09 Nov 2010
Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising

February 2018 (Revised June 2021)
Case

New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

By: Charles C.Y. Wang and Kyle Thomas

This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details

Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Financial Services Industry; Information Technology Industry; North America; Tennessee

2012
Article

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details

Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States

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1999
Other Unpublished Work

The California R&D Tax Credit: Description, History, and Economic Analysis

By: Bronwyn H Hall and Marta Wosinska

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2006
Book

Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis

By: H. David Sherman and Joe Zhu

Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance—Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates specific... View Details

Keywords: Data Envelopment Analysis; Economics; Operations; Mathematical Methods

Teaching Interest

Strategic Financial Analysis

By: Suraj Srinivasan

This course focuses on the tools used to create economic value. It presents frameworks for assessing strategy, monitoring performance, forecasting capital utilization, valuing strategic assets, and reviewing restructuring opportunities. Participants learn to... View Details

Keywords: Strategic Change; Restructuring; Strategy

1992
Working Paper

A Framework for the Economic Analysis of Deposit Insurance and Other Guarantees

By: Zvi Bodie and R. Merton

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis