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Publications

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  • 05 Feb 2020
  • Video

Eva Muraya

Eva Muraya describes the challenges she faced launching Kenya-based Brand Strategy and Design, an advertising and marketing start-up, emphasizing the importance of patience amidst on-going cash... View Details
  • Video

Eva Arias

Eva Arias, President of Compañía Minera Poderosa, discusses the importance of following environmental regulations and explains how the mine’s environmental impacts are mitigated and remedied, not neglected. View Details
  • 17 Dec 2020
  • Video

Eva Arias

Eva Arias, President of Compañía Minera Poderosa, describes how she solved the debt crisis her company faced in the 1990s by engaging with a debt restructuring plan, regaining the trust of her creditors and suppliers, and reorganizing the mine’s operations. View Details
  • 17 Dec 2020
  • Video

Eva Arias

Eva Arias, President of Compañía Minera Poderosa, describes her experience with the Peruvian government around the highly regulated mining industry, securing permits, union involvement, and trade associations. View Details
  • Video

Eva Arias

Eva Arias, President of Peru-based mining company Compañía Minera Poderosa, discusses the role of the family in her company, the different responsibilities of family members, and issues of... View Details
  • 17 Dec 2020
  • Video

Eva Arias

Eva Arias, President of Compañía Minera Poderosa, explains her experience as a woman and leader in mining and emphasizes the importance of diverse perspectives. View Details

    Eva Ascarza

    Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

    Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing

      Eva J. Sudol

      Eva Sudol is a Senior Lecturer in the Finance Unit at HBS, teaching Finance 1 in the required curriculum of the MBA program. She is also a Retired Partner at the Capital Group, a global investment management company, where she worked from 1994 – 2023 as an... View Details

      • October 2000 (Revised June 2017)
      • Case

      Vyaderm Pharmaceuticals: The EVA Decision

      By: Robert Simons and Indra A. Reinbergs
      In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
      Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)
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        Eva Arias

        Keywords: Mining
        • 19 Nov 2018
        • Video

        Eva Arias CEM Full Interview

          Eva Muraya

          Keywords: Advertising and Marketing
          • 20 Oct 2021
          • News

          Behind the Research: Eva Ascarza

          • January 1999
          • Article

          Greening with EVA

          By: Marc J Epstein and D. Young
          Related
          • 17 Dec 2020
          • Video

          eva arias 2

          • 17 Dec 2020
          • Video

          eva arias 1

          • 19 Nov 2018
          • Video

          Eva Arias CEM Full Interview (Private Link)

          • 20 Feb 2018
          • HBS Seminar

          Eva Ascarza, Columbia University

          • October 2004
          • Case

          Continuing Transformation of Asahi Glass, The: Implementing EVA

          By: Mihir A. Desai, Masako Egawa and Yanjun Wang
          This case explores the use of EVA--economic value added--methodology at Asahi Glass. EVA is among the changes initiated by the CEO aimed at transforming Asahi Glass from a traditional Japanese company to a global firm. Other changes included a corporate reorganization... View Details
          Keywords: Restructuring; Change Management; Global Strategy; Corporate Governance; Recruitment; Management Analysis, Tools, and Techniques; Performance Evaluation
          Related
          • Web

          Eva Cai | MBA

          Eva Cai Bioengineering (SB) Quincy 2021 Cohort 3 As a perpetual learner and bioengineer, I am excited to explore how business perspectives can shape and improve the effectiveness of engineering solutions. Tech areas of interest: Drug... View Details