ESPN - Publications - Faculty & Research

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

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May 2017
Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively

In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details

Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Entertainment and Recreation Industry; United States

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14 Dec 2010
First Look

First Look: Dec. 14

Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are characterized by high uncertainty. In this... View Details

Keywords: Sean Silverthorne

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

New York Yankee slugger Aaron Judge, would surpass the $10.7 billion it reported in 2019—the last full season before pandemic interruptions. The league also signed new TV contracts with ESPN and TBS before this season, and next year will... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

arise primarily from the wave of mergers and acquisitions that continue to alter the balance of power among media firms. The Walt Disney Company, for instance, in addition to owning the American Broadcasting Company and ESPN through the... View Details

Keywords: by Peter K. Jacobs; Advertising

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

possible under COVID-19. South Korea, a country of 52 million, recently held a national parliamentary election, with 66 percent of its population turning out to vote. Two weeks ago, South Korea’s professional baseball league opened its season, which View Details

Keywords: by Doug J. Chung; Health

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

817-145 Street League Skateboarding In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and... View Details

Keywords: Sean Silverthorne

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as Sports Illustrated and ESPN didn't... View Details

Keywords: by Michael Wheeler

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

activities cancelled and some teams' facilities closed, there won't be enough time for player physicals, gathering psychological testing, getting further verified information about the players and some teams having to conduct the draft from home,” View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

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