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  • All HBS Web  (1,139)
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  • October 2017 (Revised October 2022)
  • Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised October 2022.)
  • 16 Apr 1999
  • Conference Presentation

Corporate Integrity in the Global Marketplace

By: Lynn S. Paine
Keywords: Globalized Markets and Industries; Trust; Organizations
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Paine, Lynn S. "Corporate Integrity in the Global Marketplace." Georgetown University, School of Business Administration, Washington, DC, April 16, 1999.
  • 1994
  • Chapter

Global Strategy: Winning in the World-Wide Marketplace

By: M. E. Porter
Keywords: Globalized Firms and Management; Competitive Strategy; Global Strategy; Trade
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Porter, M. E. "Global Strategy: Winning in the World-Wide Marketplace." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall. New York: John Wiley & Sons, 1994.
  • January 2018 (Revised March 2019)
  • Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)

By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.)
  • 25 Jan 2007
  • Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter
The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details
Keywords: Health; Netherlands
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Porter, Michael E. "Winning Competitive Strategies in Today's Shifting Global Marketplace." Nyenrode Business Universiteit, Amsterdam, The Netherlands, January 25, 2007.
  • September 2019
  • Article

Optimizing Reserves in School Choice: A Dynamic Programming Approach

By: Franklyn Wang, Ravi Jagadeesan and Scott Duke Kominers
We introduce a new model of school choice with reserves in which a social planner is constrained by a limited supply of reserve seats and tries to find an optimal matching according to a social welfare function. We construct the optimal distribution of reserves via a... View Details
Keywords: Matching; Reserves; Dynamic Programming; Marketplace Matching; Mathematical Methods
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Wang, Franklyn, Ravi Jagadeesan, and Scott Duke Kominers. "Optimizing Reserves in School Choice: A Dynamic Programming Approach." Operations Research Letters 47, no. 5 (September 2019): 438–446.
  • October 2017 (Revised September 2018)
  • Supplement

Jumia Nigeria: from Retail to Marketplace (B)

By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details
Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
  • October 2000 (Revised March 2001)
  • Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry
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Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
  • August 2016
  • Article

'Meso'-Foundations of Dynamic Capabilities: Team-Level Synthesis and Distributed Leadership as the Source of Dynamic Creativity

By: Ikujiro Nonaka, Ayano Hirose and Yusaku Takeda
This article examines the theoretical foundations of an organization's dynamic capabilities—sensing, seizing, and transforming—from the perspective of organizational knowledge creation. Making a distinction between the creative and adaptive aspects of dynamic... View Details
Keywords: Organizational Knowledge Creation Theory; Dynamic Capabilities; Middle-up-down Management; Wise Leadership; Phronesis; Multinational Enterprise; Organizational Change and Adaptation; Multinational Firms and Management; Management Practices and Processes; Creativity; Organizational Structure; Knowledge
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Nonaka, Ikujiro, Ayano Hirose, and Yusaku Takeda. "'Meso'-Foundations of Dynamic Capabilities: Team-Level Synthesis and Distributed Leadership as the Source of Dynamic Creativity." Global Strategy Journal 6, no. 3 (August 2016): 168–182.
  • July 2000
  • Case

Patent & License Exchange, The: Enabling a Global IP Marketplace

The Patent & License Exchange (pl-x) is a start-up company seeking to create a market for intellectual property over the Web. The company has targeted the United States as its initial market and has developed its services and processes for the United States. Now it is... View Details
Keywords: Patents; Globalized Markets and Industries; Service Industry; Japan; United States
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Chesbrough, Henry W., and Edward T Smith. "Patent & License Exchange, The: Enabling a Global IP Marketplace." Harvard Business School Case 601-019, July 2000.
  • summer 1994
  • Article

The New Dynamics of Global Manufacturing Site Location

By: A. D. MacCormack, L. J. Newman III and D. B. Rosenfield
Keywords: Global Range; Geographic Location
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MacCormack, A. D., L. J. Newman III, and D. B. Rosenfield. "The New Dynamics of Global Manufacturing Site Location." MIT Sloan Management Review 35, no. 4 (summer 1994).
  • April 2017
  • Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)

By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)." Harvard Business School Supplement 417-071, April 2017.
  • April 2017
  • Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)

By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)." Harvard Business School Supplement 417-069, April 2017.
  • April 2017
  • Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)

By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)." Harvard Business School Supplement 417-070, April 2017.
  • April 2017
  • Case

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

By: Tsedal Neeley and Esel Çekin
Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
  • June–July 2014
  • Article

Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams

By: Pamela J. Hinds, Tsedal Neeley and Catherine Durnell Cramton
Through an ethnographic study comprised of interviews with and observations of 96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in... View Details
Keywords: Equality and Inequality; Communication Intention and Meaning; Groups and Teams; Applications and Software; Emotions; Cross-Cultural and Cross-Border Issues; Power and Influence; Information Technology Industry
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Hinds, Pamela J., Tsedal Neeley, and Catherine Durnell Cramton. "Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams." Journal of International Business Studies 45, no. 5 (June–July 2014): 536–561.
  • May 2008 (Revised September 2009)
  • Case

IBM's Dynamic Workplace

By: Rosabeth M. Kanter
IBM already competed for talent by being a best workplace. It was one of the first companies to provide paid vacations, health insurance, sick leave, job sharing, and domestic partner benefits. Its human resources portfolio included a full array of progressive policies... View Details
Keywords: Values and Beliefs; Globalized Firms and Management; Leading Change; Corporate Social Responsibility and Impact; Organizational Culture; Social Enterprise
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Kanter, Rosabeth M. "IBM's Dynamic Workplace." Harvard Business School Case 308-107, May 2008. (Revised September 2009.)
  • April 2017
  • Teaching Note

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)

By: Tsedal Neeley and Nathan Overmeyer
Teaching Note for HBS Nos. 417-068, 417-069, 417-070, and 417-071. View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Nathan Overmeyer. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)." Harvard Business School Teaching Note 417-084, April 2017.
  • December 2012
  • Article

Reflected Knowledge and Trust in Global Collaboration

By: Mark Mortensen and Tsedal Neeley
Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details
Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics
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Mortensen, Mark, and Tsedal Neeley. "Reflected Knowledge and Trust in Global Collaboration." Management Science 58, no. 12 (December 2012): 2207–2224. (equal authorship.)
  • 5 Aug 2014
  • Conference Presentation

Language, Unearned Status Gain and Intergroup Dynamics in Global Organizations

By: Tsedal Neeley and Tracy Dumas
Citation
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Neeley, Tsedal, and Tracy Dumas. "Language, Unearned Status Gain and Intergroup Dynamics in Global Organizations." In That's Not What I Meant: The Power of Words. Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 5, 2014.
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