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- All HBS Web
(11)
- News (4)
- Research (2)
- Multimedia (4)
- Faculty Publications (1)
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- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- Dec 22 2015
- Interview
Inside the Heat with Dwyane Wade
- 29 Jan 2016
- Video
Inside the Heat with Dwyane Wade
- Mar 17 2016
- Testimonial
Dwyane Wade Goes One-on-One with Professor Elberse
- 17 Mar 2016
- Video
Dwyane Wade Goes One-on-One with Professor Elberse
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 01 Sep 2015
- News
@Soldiers Field
graduating ECs—and named in honor of professor and Senior Associate Dean Youngme Moon—were visited by their namesake during their final concert. Photo courtesy of @dwyanewade The four-day seminar on “The Business of Entertainment, Media, and Sports” attracted... View Details
Keywords: Dwyane Wade
- 17 Dec 2021
- News
Professor Anita Elberse: Storytelling
- 15 Nov 2021
- Video
Professor Anita Elberse: Storytelling
- 01 Sep 2018
- News
@Soldiers Field
FACE TIME HOOP DREAMS NBA star Dwyane Wade took part in a case discussion on his business partnerships with Professor Anita Elberse and students in the Summer Venture in Management Program. The program for... View Details
- 18 Oct 2016
- First Look
October 18, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball... View Details
Keywords: Sean Silverthorne