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  • All HBS Web  (24)
    • News  (9)
    • Research  (14)
    • Multimedia  (2)
  • Faculty Publications  (6)

Show Results For

  • All HBS Web  (24)
    • News  (9)
    • Research  (14)
    • Multimedia  (2)
  • Faculty Publications  (6)
Page 1 of 24 Results →
  • October 2014 (Revised October 2015)
  • Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
  • March 2017
  • Supplement

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details
Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel
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Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Multimedia/Video Supplement 717-805, March 2017.
  • March 2015
  • Teaching Note

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
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Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Teaching Note 715-447, March 2015.
  • 27 Feb 2017
  • News

How Ford will create a new generation of driverless cars

  • 23 Jun 2016
  • Video

Who Makes the Eyes for Driverless Cars?

  • May 2019
  • Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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Yoffie, David B., and Daniel Fisher. "Mobileye Update, 2019." Harvard Business School Case 719-511, May 2019.
  • 01 May 2019
  • News

Doubting Driverless Dilemmas with Sam Anthony and Julian De Freitas of Harvard

  • 19 Feb 2019
  • News

Why the Trolley Dilemma Is a Terrible Model for Trying to Make Self-Driving Cars Safer

  • March 2019 (Revised July 2021)
  • Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
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Wells, John R., and Benjamin Weinstock. "Waymo LLC." Harvard Business School Case 719-477, March 2019. (Revised July 2021.)
  • 17 Aug 2021
  • News

Can Autonomous Vehicles Drive with Common Sense?

  • 27 Jan 2015
  • First Look

First Look: January 27

Huntington Bancshares No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215024-PDF-ENG Harvard Business School Case 715-421 Mobileye: The Future of Driverless Cars Mobileye... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

Spring 2018 Journal of Cold War Studies The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini By: Friedman, Jeremy Abstract—This article examines the strategy of the Iranian Tudeh Party in concert with its... View Details
Keywords: Dina Gerdeman
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

problems from (in)convenience to price to congestion, he says. “Robust computer control is at the core of a successful PRT.” The concept is well known—you have likely encountered automated, driverless people movers in cities such as... View Details
Keywords: by Martha Lagace; Transportation
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

to respond adequately in certain situations, the researchers caution. “While there is a lot of effort currently being spent on the design of safe driverless cars, we are not yet at the point where cars can... View Details
Keywords: by Jay Fitzgerald
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

your smartphone and summon a driverless car to take you. And that leaves room for a new, disruptive financial model. Buell envisions the possibility that cars could be sold by... View Details
Keywords: by Sean Silverthorne; Auto
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 01 Mar 2019
  • News

Ask the Expert: Auto Pilot

predominant use case we have in mind is shared rides. Fully driverless cars can be optimized for the passenger instead of the driver, so we see a scenario with multiple types of cabins, and people can call... View Details
Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

venture commitments to developing battery technologies to meet the coming automotive demand, as well as the needs of countless smart devices. Truck transport, especially diesel-powered trucks, too are a major focus, opening the door to the development of electric and... View Details
  • 29 Jun 2016
  • News

The Latest Local Motor: A Self-Driving Bus

first storefront and future site of another microfactory. “We’re not going to disrupt the automotive industry without a serious breakout success.” What does that look like? “I want to be the first company to put a production autonomous vehicle on the road.” Local... View Details
  • 19 Jan 2016
  • News

Electric Avenues

in 2013 and is currently working on driverless cars—could offer cities an even deeper data stream. “When you start incorporating data generated from cars directly, you’ll be able to make much smarter... View Details
Keywords: Dan Morrell
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