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- August 2008 (Revised December 2010)
- Case
AMD Dresden: Copy Inexactly!
By: Willy C. Shih
The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the... View Details
Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden
Shih, Willy C. "AMD Dresden: Copy Inexactly!" Harvard Business School Case 609-004, August 2008. (Revised December 2010.)
- 09 Sep 2008
- First Look
First Look: September 9, 2008
of one of the largest semiconductor clusters in Europe. Contrary to conventional wisdom in the semiconductor industry, the Dresden team only copied from its home corporate locations in the United States those processes and practices that... View Details
Keywords: Sean Silverthorne