Direct-to-consumer - Publications - Faculty & Research

2000, that number had increased to 60 percent—and another innovation was about to make the process even easier: genealogical DNA testing. Paul Cusenza (MBA 1986), then at biotech firm Perlegen Sciences, began thinking about the potential of View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

01 Jun 2023
News

Pet Project

than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

20 Jan 2023
News

Free Spirits

Anheuser-Busch, that means a foray into the direct-to-consumer channel, which is an entirely new world for the company, notes Whitworth. Traditional beer is a tightly regulated industry, for all the right reasons, with a tangle of laws... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

28 Feb 2020
News

Kelly Campbell Named President of Hulu

president she will oversee Hulu’s platforms and work alongside Disney’s film and television studios in the creation of new content for Hulu. Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, said in a... View Details

Keywords: Arts, Entertainment

24 Aug 2021
News

Having a Moment

experienced an immediate change: “I realized it’s not caffeine that gets you focused, you need a calm mind to be able to think clearly—that’s when you can be at your best,” she told Forbes.com. The experience inspired the Pakistani native to launch Moment, a View Details

Keywords: mindfulness; entrepreneurship; wellness; food and beverage; meditation; Beverage and Tobacco Product Manufacturing; Manufacturing

17 Oct 2019
News

Venturing Away from Venture Capital

Illustration by Peter Arkle Illustration by Peter Arkle Sandra Oh Lin (MBA 2003) has raised enough venture capital for now, thank you very much. Lin is the founder and CEO of KiwiCo, which designs and delivers science and art project kits for kids. It’s the kind of... View Details

Keywords: Alexander Gelfand

04 Sep 2019
News

Clicks and Mortar

complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

04 Sep 2019
News

A Wide Screen Approach

says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details

28 Apr 2016
News

New Venture Competition Winners Announced

competitions and judging by a panel of global HBS Alumni Angels Association members narrowed the field. Four alumni teams pitched at the finale: ConnectHealth; Cobli, a car fleet logistics data company based in Brazil; EverlyWell, a View Details

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SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

What Cancer Researchers Can Learn from Direct-to-Consumer Companies

Reinventing the Direct-to-Consumer Business Model

Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods

How Influencers Are Making Over Beauty Marketing

Drop Shipping, Explained

Patient-Powered Precision

Procter & Gamble’s Lean Innovation Transformation

Money Does Grow on (Family) Trees