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- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- 25 Aug 2009
- First Look
First Look: August 25
Working PapersAnger and Regulation Authors:Rafael Di Tella and Juan DubraNBER Working Paper Series, No. 15201, August 2009 Abstract We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other... View Details
Keywords: Martha Lagace
- Web
Hiring Organizations
Garage, Inc. Dior DNX Ventures Doltcini O'Shea UCI Continental Cycling Team DoorDash Dow, Inc. Downing Capital Group Draper Richards Kaplan Foundation Duetti Inc. Duolingo Dura Software Dust - dust.tt E E-Liability Institute Eastern... View Details
- 01 Jun 2023
- News
Spray Canon
the other hand, with his line of collectible figurines and collaborations with clothing brands like Dior and Air Jordan, “understands very well how art is communicated, says Deitch. “He is someone who is open to all that, and he’s just... View Details