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- People (1)
- News (120)
- Research (351)
- Events (1)
- Multimedia (6)
- Faculty Publications (201)
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- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 24 Apr 2014
- News
Digital ID network empowers individuals, disrupts the data brokers
While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around... View Details
- 10 Dec 2014
- News
Front-Row Seat
transformation of the enterprise,” Bennet continues. “In many ways, the digital manifestation of the Atlantic was truer to the original heritage of the magazine than the magazine itself was at the time, in the sense that our website... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 25 Feb 2019
- News
Who Is Writing, & Who Is Teaching, The Best MBA Cases?
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
- 29 Oct 2013
- News
Sheila Marmon
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 21 Jan 2020
- News
When Community Becomes Your Competitive Advantage
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 01 Dec 2023
- News
Thinking Ahead
business of delivering health care than making a diagnosis and prescribing medication,” she says. Today, as cofounder and CEO of Systole, a healthtech startup, Lee is developing a personalized, physician-driven digital exercise program... View Details
- 01 Dec 2023
- News
Rounding the Bend
toward circularity has been “an utter and complete lack of infrastructure,” Bolon observes. Looper Textile Co. was founded in 2023 to address that. A joint venture of the multinational fashion brand H&M Group and the European... View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White