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- People (4)
- News (174)
- Research (468)
- Multimedia (2)
- Faculty Publications (150)
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- 01 Dec 2008
- News
Designing Change
Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In... View Details
Keywords: Julia Hanna
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand observes, and it’s the brand relevance that the G.I.R.L. platform... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
“A lot of people know of the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand says. It’s brand relevance that the... View Details
Keywords: April White
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths at the eighth annual MPD View Details
Keywords: Margie Kelley
- 01 Dec 2022
- News
Action Plan: To the Letter
Palatino, Optima, and Gotham, among numerous other well-known names—Monotype offers typefaces from more than 4,000 designers and foundries, a total of well over 200,000 options. Until recently, these fonts were licensed to View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
personally screening new hires—more than 850 full-time employees, in 37 states and 10 countries—he hired architects to design a headquarters with a woodsy, Pacific Northwest vibe, incorporating comfortable spaces to gather, cook, and eat... View Details
- 15 Jan 2012
- News
Two People, One Identity
- 23 Dec 2015
- News
Mast Brothers Melt Their Artisanal Chocolate Image
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Dec 2023
- News
Thinking Ahead
Lab at the Digital Data Design Institute at Harvard; his research develops tools for machine learning that mitigate bias and enhance privacy. Generative AI poses a greater risk to privacy by its nature, Neel explains. A traditional... View Details
- 28 Mar 2024
- News
Rooms with a View
valuable one, but a manager who creates small improvements at an older property with greater competition or a less desirable location may actually bring more benefit to the company. Mogul Recruiter is designed to identify undervalued and... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 01 Mar 2024
- News
Come Sail Away
When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details