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- People (4)
- News (177)
- Research (462)
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- Faculty Publications (148)
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- 01 Dec 2008
- News
Designing Change
Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In... View Details
Keywords: Julia Hanna
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
“A lot of people know of the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand says. It’s brand relevance that the... View Details
Keywords: April White
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand observes, and it’s the brand relevance that the G.I.R.L. platform... View Details
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths at the eighth annual MPD View Details
Keywords: Margie Kelley
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
- 01 Dec 2022
- News
Action Plan: To the Letter
Palatino, Optima, and Gotham, among numerous other well-known names—Monotype offers typefaces from more than 4,000 designers and foundries, a total of well over 200,000 options. Until recently, these fonts were licensed to View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
personally screening new hires—more than 850 full-time employees, in 37 states and 10 countries—he hired architects to design a headquarters with a woodsy, Pacific Northwest vibe, incorporating comfortable spaces to gather, cook, and eat... View Details
- 15 Jan 2012
- News
Two People, One Identity
- 23 Dec 2015
- News
Mast Brothers Melt Their Artisanal Chocolate Image
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- 01 Dec 2023
- News
Thinking Ahead
Lab at the Digital Data Design Institute at Harvard; his research develops tools for machine learning that mitigate bias and enhance privacy. Generative AI poses a greater risk to privacy by its nature, Neel explains. A traditional... View Details
- 28 Mar 2024
- News
Rooms with a View
valuable one, but a manager who creates small improvements at an older property with greater competition or a less desirable location may actually bring more benefit to the company. Mogul Recruiter is designed to identify undervalued and... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
comprehensive leadership programs offered by Executive Education at HBS, is designed to enhance one’s business perspective, management expertise, and leadership skills. “As a woman in construction, I wanted to elevate myself more around... View Details
Keywords: Jennifer Gillespie
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its... View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details
- 01 Mar 2024
- News
Come Sail Away
decaying fabric or high-priced designer numbers. Sard addressed that gap by cofounding the brand Tombolo with childhood best friend Chris Galasso, creating unisex “escapewear” described by Forbes as... View Details