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Show Results For

  • All HBS Web  (1,768)
    • People  (6)
    • News  (616)
    • Research  (880)
    • Events  (5)
    • Multimedia  (7)
  • Faculty Publications  (134)
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  • 2015
  • Chapter

Design Thinking and Innovative Problem Solving

By: Srikant Datar and Caitlin N. Bowler
In 2012 we set out to answer two key questions. Can anyone, including MBAs and executives with superb analytical skills, learn to think more innovatively? If so, how might we go about developing these skills? Through close collaboration with individuals from major... View Details
Keywords: Design Thinking; Problem Solving; Innovation; Design; Innovation and Invention; Cognition and Thinking
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Datar, Srikant, and Caitlin N. Bowler. "Design Thinking and Innovative Problem Solving." Chap. 7 in Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development, edited by Jordi Canals, 119–138. London: Palgrave Macmillan, 2015.
  • 22 Feb 2022
  • News

5 Examples of Design Thinking in Business

Keywords: Design thinking
  • 04 Nov 2021
  • News

Using Design Thinking to Improve Worker Safety in Manufacturing

Keywords: Design thinking
  • April 2021 (Revised June 2021)
  • Case

IBM: Design Thinking

By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
  • September 2018
  • Teaching Note

frog design

By: Srikant M. Datar and Caitlin N. Bowler
Keywords: Innovation; Design; Design Thinking; Prototyping
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Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Teaching Note 119-040, September 2018.
  • 2020
  • Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
  • 08 Dec 2014
  • News

Democratic Capitalism Needs Design Thinking

Keywords: design process; public policy; government innovation; government legislation; education; infrastructure; healthcare; Government
  • November 2015 (Revised February 2020)
  • Teaching Note

IDEO: Human-Centered Service Design

By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W. "IDEO: Human-Centered Service Design." Harvard Business School Teaching Note 616-038, November 2015. (Revised February 2020.)
  • December 2015
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Multimedia/Video Case 615-703, December 2015.
  • March 2023 (Revised January 2024)
  • Case

Deepa Bachu (A): Design Thinking at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
Keywords: Buildings and Facilities; Design; Education; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.)
  • 12 PM – 1 PM EDT, 19 May 2016
  • Webinars: Trending@HBS

Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details
  • Video

4 Stages of the Design Thinking Process

  • January 2009 (Revised June 2024)
  • Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details
Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry
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Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
  • Web

Design Thinking Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Design Thinking and Innovation LIMITED TIME ONLY Extra learning at no extra cost. Enroll now and unlock a GenAI Bonus Bundle... View Details
  • August 2021 (Revised October 2024)
  • Background Note

A Note on Design Thinking

By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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MacCormack, Alan, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger, and Joyce J. Kim. "A Note on Design Thinking." Harvard Business School Background Note 322-042, August 2021. (Revised October 2024.)
  • October 2024
  • Teaching Note

Deepa Bachu: Design Thinking at Pensaar

By: Thomas Graeber and Joshua Schwartzstein
Teaching Note for HBS Case No. 923-026. View Details
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Graeber, Thomas, and Joshua Schwartzstein. "Deepa Bachu: Design Thinking at Pensaar." Harvard Business School Teaching Note 925-002, October 2024.
  • June 2010
  • Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke
Teaching Note for 609066. View Details
Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry
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Thomke, Stefan H. "Design Thinking and Innovation at Apple (TN)." Harvard Business School Teaching Note 610-105, June 2010.
  • 25 Apr 2023
  • Cold Call Podcast

Using Design Thinking to Invent a Low-Cost Prosthesis for Land Mine Victims

Keywords: Re: Srikant M. Datar; Health; Medical Devices & Supplies
  • 16 Sep 2021
  • News

Dean Datar on Design Thinking and Innovative Problem Solving

Courtesy Patrick McGinnis Courtesy Patrick McGinnis Dean Srikant Datar recently spoke to author, podcast host, and venture capitalist Patrick McGinnis (MBA 2004) about design thinking and innovative problem... View Details
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