Publications

Educators

Teaching Interest

Design of Field Research Methods (DFRM)

Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details

2014
Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar

While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details

Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

Educators

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

April 2008
Teaching Note

Managing Service Operations: The Managerial Research Design Process

By: Frances X. Frei and Dennis Campbell

Keywords: Service Operations; Management

2016
Chapter

Innovation Experiments: Researching Technical Advance, Knowledge Production and the Design of Supporting Institutions

By: Kevin J. Boudreau and Karim R. Lakhani

This paper discusses several challenges in designing field experiments to better understand how organizational and institutional design shapes innovation outcomes and the production of knowledge. We proceed to describe the field experimental research program carried... View Details

Keywords: Organizational Design; Research; Knowledge; Innovation and Invention

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1982
Book

Making it Happen: Designing Research with Implementation in Mind

By: Milton Hakel, Michael Beer, Melvin Sorcher and Joseph Moses

May 1986
Article

Inertia, Environments and Strategic Choice: Quasi-Experimental Designs for Comparative Research

By: E. Romanelli and Michael Tushman

Keywords: Strategy; Decision Choices and Conditions; Design; Research

Spring 2023
Article

Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field

By: Wei Cai, Susanna Gallani and Jee-Eun Shin

This study examines how the design of incentive contracts for tasks defined as workers’ official responsibilities (i.e., standard tasks) influences workers’ propensity to engage in employee-initiated innovation (EII). EII corresponds to innovation activities that are... View Details

Keywords: Employee-initiated Innovation; Contract Design; Rank-and-file; Extra-role Behaviors; Compensation and Benefits; Motivation and Incentives; Innovation and Management

Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

Research Summary

Service Excellence by Design

By: Frances X. Frei

This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details

2023
Working Paper

Money, Time, and Grant Design

By: Kyle Myers and Wei Yang Tham

The design of research grants has been hypothesized to be a useful tool for influencing researchers and their science. We test this by conducting two thought experiments in a nationally representative survey of academic researchers. First, we offer participants a... View Details

Keywords: Research; Power and Influence; Money

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31 May 2007
Working Paper Summaries

Organizational Designs and Innovation Streams

Keywords: by Michael Tushman, Wendy K. Smith, Robert Chapman Wood, George Westerman & Charles O'Reilly

Research Summary

Customer Experience Design

By: Stefan H. Thomke

Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details

Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details

2024
Working Paper

Winner Take All: Exploiting Asymmetry in Factorial Designs

By: Matthew DosSantos DiSorbo, Iavor I. Bojinov and Fiammetta Menchetti

Researchers and practitioners have embraced factorial experiments to simultaneously test multiple treatments, each with different levels. With the rise of technologies like Generative AI, factorial experimentation has become even more accessible: it is easier than ever... View Details

Keywords: Factorial Designs; Fisher Randomizations; Rank Estimators; Employer Interventions; Causal Inference; Mathematical Methods; Performance Improvement

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2008
Chapter

Matching and Market Design

By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez

Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details

Keywords: Market Design; Marketplace Matching; Outcome or Result; Mathematical Methods