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  • Article

The Similarity Heuristic

By: Daniel Read and Yael Grushka-Cockayne
Decision makers often make snap judgments using fast‐and‐frugal decision rules called cognitive heuristics. Research into cognitive heuristics has been divided into two camps. One camp has emphasized the limitations and biases produced by the heuristics; another has... View Details
Keywords: Heuristics And Biases; Fast-and-frugal Heuristics; Similarity; Representative Design
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  • November 2018
  • Case

frog design

By: Srikant M. Datar and Caitlin N. Bowler
The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details
Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development
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  • Web

Design Thinking Course | HBS Online

design heuristics and apply research-based personas and behavior models to make innovations easier to adopt. Highlights Match Mental Models, Reduce Complexity, and Prevent Errors Developing Research-Based... View Details
  • March–April 2022
  • Article

School Choice in Chile

By: Jose Correa, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein and Felipe Subiabre
Centralized school admission mechanisms are an attractive way of improving social welfare and fairness in large educational systems. In this paper, we report the design and implementation of the newly established school choice system in Chile, where over 274,000... View Details
Keywords: Early Childhood Education; Secondary Education; Middle School Education; Family and Family Relationships; Welfare; Chile
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  • October 2020 (Revised May 2023)
  • Exercise

SenseAim Technologies: Pricing to Win

By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details
Keywords: Pricing Decisions; Cost; Information; Price; Decision Making
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  • 11 Jan 2011
  • First Look

First Look: Jan. 11

with the literature on heuristics and biases), and the study of thinking too much (as with the literature on decision analysis). In this review, we focus on the different types of decision errors that result from both modes of thought.... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2004
  • Research & Ideas

What Drives Supply Chain Behavior?

lengthy time horizons. Therefore, on top of this categorization of activities, it is necessary to overlay a coordination system: an explicit definition of processes, responsibilities, and structures to bring together multiple functions and organizations. The View Details
Keywords: by Sarah Jane Johnston
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

requires a spirit of inquiry and openness, patience, and a tolerance for ambiguity. However, most managers admire and are rewarded for decisiveness, efficiency, and action rather than for deep reflection and painstaking analysis. Third, psychologists have spent decades... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 16 Oct 2012
  • First Look

First Look: October 16

location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent failure in destination... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I show that feedback reduces participation... View Details
Keywords: Sean Silverthorne
  • 23 Nov 2010
  • First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2010
  • First Look

First Look: July 7

that the regional location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent... View Details
Keywords: Martha Lagace
  • 01 Dec 1997
  • News

"Economists are puzzle solvers..."

widely used? Merton: One answer is, simply, that it filled a need. It wasn't intellectual interest that made people want to apply it. In the 1970s, profit margins to options dealers were driven down, competition was going up, and options investors no longer could... View Details
  • Web

Pricing Strategy: Monetizing and Growing the Business - Course Catalog

wrong logic when thinking about prices and pricing. In particular, they often fail to think strategically about the challenge. Rather, one witnesses collections of tactics held together by questionable assumptions and crude heuristics... View Details
  • 21 Dec 2010
  • First Look

First Look: December 21

lead to reduced economic productivity subsequent to exposure to temptation. Using a design inspired by the classic "Marshmallow Test," we report data from a field experiment in which children between the ages of 6 and 13 were... View Details
  • Web

Print View - Course Catalog

Spring 2025 Q3Q4 3.0 Deals Q2 Negotiation, Organizations & Markets Guhan Subramanian Fall 2024 Q2 1.5 Demystifying the Family Enterprise Technology & Operations Management Christina Wing Fall 2024 Q1Q2 3.0 Designing Technology Ventures... View Details