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- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 13 Feb 2014
- Research & Ideas
Managing the Family Business: Leadership Roles
mediate differences among family members fairly. In leadership, they lack a clear vision for the future; or they haven't accepted the need to change in order to adapt to the environment; or they are uninspired. It takes View Details
Keywords: by John A. Davis
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
The Family Insider Family Insiders like Cargill’s Whitney MacMillan and Axel Dumas of Hermès (see Fig. 1) are the traditional and preferred choice of successor in most family... View Details
- February 2016 (Revised April 2020)
- Case
In the Name of Democracy? The Rise and Decline of India's Congress Party
By: Akshay Mangla and Jonathan Schlefer
In 1950 it looked highly doubtful that Indian democracy would hold—typical family income was $6 a month, only about 15% of the population was literate, there were deep religious and ethnic differences, and more than a dozen national languages were spoken. But after a... View Details
Keywords: Congress Party; Economic Development; Democratization; Economic Reform; Economic Systems; Government and Politics; Developing Countries and Economies; Development Economics; India
Mangla, Akshay, and Jonathan Schlefer. "In the Name of Democracy? The Rise and Decline of India's Congress Party." Harvard Business School Case 716-068, February 2016. (Revised April 2020.)
- May 2, 2014
- Article
If You're Feeling Unappreciated, Give Someone Else Credit
By: Josh Baron and Rob Lachenauer
Conflict in a family business can escalate quickly, but it's crucial to avoid it whenever possible. The article emphasizes recognizing the signs of escalating conflict and taking steps to prevent it. When disagreements arise, people often resort to legal action, which... View Details
Baron, Josh, and Rob Lachenauer. "If You're Feeling Unappreciated, Give Someone Else Credit." Harvard Business Review (website) (May 2, 2014).
- September 2006 (Revised November 2006)
- Supplement
SUN Brewing (A) (CW)
The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
- August 2006 (Revised June 2010)
- Case
SUN Brewing (A)
The Khemka family of India, founders, managers, and majority owners of Russia-based SUN Brewing, faces a difficult decision in 1998. Following the rouble's massive devaluation in August 1998, the stock price of SUN Brewing, which is publicly listed on the Luxemburg... View Details
Keywords: Family Business; Decision Choices and Conditions; Capital Markets; Financing and Loans; Emerging Markets; India; Russia
Villalonga, Belen, and Raphael Amit. "SUN Brewing (A)." Harvard Business School Case 207-022, August 2006. (Revised June 2010.)
- 02 Apr 2024
- What Do You Think?
What's Enough to Make Us Happy?
wellbeing and the things that determine them—our relationships with family and friends, our careers, our financial wealth, our physical and spiritual exercise and diet? The notion is that if we set goals for “enough,” we’ll be more... View Details
Keywords: by James Heskett
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact.... View Details
Keywords: by Ranjay Gulati
- 17 Jan 2019
- Research & Ideas
Why Business Should Support Employees Who Are Caregivers
communication, and care benefits will change throughout their lives. Rather than wait for that to happen, caring companies anticipate those needs so they can support employees’ professional ambitions. Identify the hidden costs of caregiving. A View Details
- March 2000 (Revised May 2000)
- Case
Spec's Music (A)
By: John A. Davis and Susan Harmeling
Presents the story of a music retailer in Miami which started in the late 1940s, grew throughout the 1960s and 1970s, and went public in 1985 before experiencing a deep industry crisis in the mid-1990s. At issue in 1996 is whether the company should attempt to sell... View Details
Keywords: History; Family Business; Business Exit or Shutdown; Decision Choices and Conditions; Management Succession; Entrepreneurship; Crisis Management; Performance Improvement; Music Industry; Miami
Davis, John A., and Susan Harmeling. "Spec's Music (A)." Harvard Business School Case 800-336, March 2000. (Revised May 2000.)
- 31 Oct 2016
- Research & Ideas
Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest
more liquidity would have gone a long way” A new study takes a deep dive into the efficacy of the Fed’s quantitative easing strategy, looking at how the various rounds of QE affected “the real economy”—that is, the part of the economy... View Details
Keywords: by Carmen Nobel
- March 2025
- Article
Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures
By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill
themselves in the use of new technologies that undermine existing expertise is to learn from junior
professionals. It notes that juniors may be better able... View Details
Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
- Article
The Future of Economic, Business, and Social History
By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry
Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details
Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America
Jones, G., Marco H.D. van Leeuwen, and Stephen Broadberry. "The Future of Economic, Business, and Social History." Scandinavian Economic History Review 60, no. 3 (2012): 225–253.
- September 2020 (Revised June 2021)
- Case
Algramo
By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details
Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
backroom of a Vermont saloon in 1898, Wilson was drawn to drinking after his parents divorced, leaving him with grandparents and a deep insecurity that he didn’t belong. Driven and charismatic, but falling down drunk much of the time, the... View Details
Keywords: by Avery Forman
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
pandemic lockdowns in her California home, thinking about this happiness problem, Brooks says. One of her windows into the subject became Brooks’ columns in The Atlantic, focused weekly on the science of happiness, as well as his 2022 book From Strength to Strength:... View Details
Keywords: by Avery Forman
- Research Summary
Overview
I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details
Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Food and Beverage Industry; Manufacturing Industry; Consulting Industry; Consumer Products Industry