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  • All HBS Web  (460)
    • People  (2)
    • News  (197)
    • Research  (123)
  • Faculty Publications  (22)

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  • All HBS Web  (460)
    • People  (2)
    • News  (197)
    • Research  (123)
  • Faculty Publications  (22)
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  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • 13 Feb 2014
  • Research & Ideas

Managing the Family Business: Leadership Roles

mediate differences among family members fairly. In leadership, they lack a clear vision for the future; or they haven't accepted the need to change in order to adapt to the environment; or they are uninspired. It takes View Details
Keywords: by John A. Davis
  • 24 Nov 2015
  • Research & Ideas

Developing Your Next CEO for the Family Business

The Family Insider Family Insiders like Cargill’s Whitney MacMillan and Axel Dumas of Hermès (see Fig. 1) are the traditional and preferred choice of successor in most family... View Details
Keywords: Retail; Auto
  • February 2016 (Revised April 2020)
  • Case

In the Name of Democracy? The Rise and Decline of India's Congress Party

By: Akshay Mangla and Jonathan Schlefer
In 1950 it looked highly doubtful that Indian democracy would hold—typical family income was $6 a month, only about 15% of the population was literate, there were deep religious and ethnic differences, and more than a dozen national languages were spoken. But after a... View Details
Keywords: Congress Party; Economic Development; Democratization; Economic Reform; Economic Systems; Government and Politics; Developing Countries and Economies; Development Economics; India
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Mangla, Akshay, and Jonathan Schlefer. "In the Name of Democracy? The Rise and Decline of India's Congress Party." Harvard Business School Case 716-068, February 2016. (Revised April 2020.)
  • May 2, 2014
  • Article

If You're Feeling Unappreciated, Give Someone Else Credit

By: Josh Baron and Rob Lachenauer
Conflict in a family business can escalate quickly, but it's crucial to avoid it whenever possible. The article emphasizes recognizing the signs of escalating conflict and taking steps to prevent it. When disagreements arise, people often resort to legal action, which... View Details
Keywords: Conflict and Resolution; Family Business
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Baron, Josh, and Rob Lachenauer. "If You're Feeling Unappreciated, Give Someone Else Credit." Harvard Business Review (website) (May 2, 2014).
  • September 2006 (Revised November 2006)
  • Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia
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Villalonga, Belen, and Raphael Amit. "SUN Brewing (A) (CW)." Harvard Business School Spreadsheet Supplement 207-703, September 2006. (Revised November 2006.)
  • August 2006 (Revised June 2010)
  • Case

SUN Brewing (A)

The Khemka family of India, founders, managers, and majority owners of Russia-based SUN Brewing, faces a difficult decision in 1998. Following the rouble's massive devaluation in August 1998, the stock price of SUN Brewing, which is publicly listed on the Luxemburg... View Details
Keywords: Family Business; Decision Choices and Conditions; Capital Markets; Financing and Loans; Emerging Markets; India; Russia
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Villalonga, Belen, and Raphael Amit. "SUN Brewing (A)." Harvard Business School Case 207-022, August 2006. (Revised June 2010.)
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

wellbeing and the things that determine them—our relationships with family and friends, our careers, our financial wealth, our physical and spiritual exercise and diet? The notion is that if we set goals for “enough,” we’ll be more... View Details
Keywords: by James Heskett
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact.... View Details
Keywords: by Ranjay Gulati
  • 17 Jan 2019
  • Research & Ideas

Why Business Should Support Employees Who Are Caregivers

communication, and care benefits will change throughout their lives. Rather than wait for that to happen, caring companies anticipate those needs so they can support employees’ professional ambitions.   Identify the hidden costs of caregiving. A View Details
Keywords: by Danielle Kost; Health
  • March 2000 (Revised May 2000)
  • Case

Spec's Music (A)

By: John A. Davis and Susan Harmeling
Presents the story of a music retailer in Miami which started in the late 1940s, grew throughout the 1960s and 1970s, and went public in 1985 before experiencing a deep industry crisis in the mid-1990s. At issue in 1996 is whether the company should attempt to sell... View Details
Keywords: History; Family Business; Business Exit or Shutdown; Decision Choices and Conditions; Management Succession; Entrepreneurship; Crisis Management; Performance Improvement; Music Industry; Miami
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Davis, John A., and Susan Harmeling. "Spec's Music (A)." Harvard Business School Case 800-336, March 2000. (Revised May 2000.)
  • 31 Oct 2016
  • Research & Ideas

Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest

more liquidity would have gone a long way” A new study takes a deep dive into the efficacy of the Fed’s quantitative easing strategy, looking at how the various rounds of QE affected “the real economy”—that is, the part of the economy... View Details
Keywords: by Carmen Nobel
  • March 2025
  • Article

Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
  • Article

The Future of Economic, Business, and Social History

By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry
Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details
Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America
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Jones, G., Marco H.D. van Leeuwen, and Stephen Broadberry. "The Future of Economic, Business, and Social History." Scandinavian Economic History Review 60, no. 3 (2012): 225–253.
  • September 2020 (Revised June 2021)
  • Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details
Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
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Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

backroom of a Vermont saloon in 1898, Wilson was drawn to drinking after his parents divorced, leaving him with grandparents and a deep insecurity that he didn’t belong. Driven and charismatic, but falling down drunk much of the time, the... View Details
Keywords: by Avery Forman
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

pandemic lockdowns in her California home, thinking about this happiness problem, Brooks says. One of her windows into the subject became Brooks’ columns in The Atlantic, focused weekly on the science of happiness, as well as his 2022 book From Strength to Strength:... View Details
Keywords: by Avery Forman
  • Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details
Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Food and Beverage Industry; Manufacturing Industry; Consulting Industry; Consumer Products Industry
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