Decision Analysis - Publications - Faculty & Research - Harvard Business School

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February 2017
Background Note

Decision Analysis

By: George Wu and Kathleen McGinn

Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity... View Details

Keywords: Decision Analysis; Decision Trees; Probability; Decision Making; Analysis

August 1974 (Revised June 1975)
Background Note

Decision Analysis

Summary of the main concepts of (simple) decision trees--structuring a problem, assigning endpoint values, using probabilities, averaging out and folding back. Also treats risk profile. View Details

Keywords: Analysis; Decision Making

August 1993 (Revised December 1997)
Background Note

Decision Analysis

Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details

Keywords: Analysis; Decision Making

Research Summary

Managerial Decision Analysis

By: David E. Bell

David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details

January 2006
Tutorial

Alternative Choice Decisions Analysis

By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens

Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details

Keywords: Cost; Profit; Revenue; Information; Management Analysis, Tools, and Techniques; Problems and Challenges; Conflict and Resolution

October 1980 (Revised June 1993)
Background Note

Introduction to Decision Analysis

By: Paul A. Vatter

Keywords: Decision Making; Management Analysis, Tools, and Techniques

Find at Harvard

December 1971 (Revised November 1975)
Background Note

Note on Decision Analysis

By: Paul W. Marshall

Keywords: Decision Making; Management Analysis, Tools, and Techniques

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February 2006
Teaching Note

Alternative Choice Decision Analysis (TN)

By: David F. Hawkins, V.G. Narayanan, Michele Jurgens and Jacob Cohen

Keywords: Decision Making

November – December 1969
Article

Systems Analysis for Social Decisions

By: Joseph L. Bower

Keywords: Decision Making; Society; Theory

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October 1984 (Revised July 1989)
Background Note

Cost Analysis for Business Decisions

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April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis

January 1991 (Revised June 1993)
Case

Decision Analysis and the Risk Profile

By: Paul A. Vatter

Keywords: Risk and Uncertainty; Decision Making

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June 2015
Teaching Note

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia

Keywords: Marketing

January 1982
Article

Empirical Analysis of the Commercial Loan Classification Decision

By: Robert S. Kaplan and J. Richard Dietrich

Keywords: Theory; Financing and Loans; Decision Making

Find at Harvard

June 2015
Tutorial

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: E. Ofek and Olivier Toubia

1980
Other Unpublished Work

Congress Ned Pattison - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Decision Making

1968
Report

The F-237 Program - HBS Analysis and Decision Case

By: J. Ronald Fox and Lt. Col. Richard Lorette, USAF

Keywords: Programs; Decision Making; National Security

1960
Other Unpublished Work

Radio Station WCMF - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston

Keywords: Media; Decision Making; Media and Broadcasting Industry

1961
Other Unpublished Work

Radio Station WECB - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston

Keywords: Media; Decision Making; Media and Broadcasting Industry

1983
Other Unpublished Work

Orbiting Space Observatory - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Decision Making; Air Transportation; Science; Air Transportation Industry; Aerospace Industry

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