Publications

Publications

Filter Results: (7) Arrow Down

Show Results For

Page 1 of 7 Results
Sort by

Are you looking for?

→Search All HBS Web
  • 19 Feb 2020
  • News

Casper and DTC Brands, Plus California’s New Freelancer Law

  • 11 Sep 2021
  • News

Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods

  • 07 Jul 2020
  • News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

  • 12 Jan 2017
  • News

What Cancer Researchers Can Learn from Direct-to-Consumer Companies

  • 01 Jun 2023
  • News

Pet Project

beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Mar 2023
  • News

Case Study: Power Nappy

The Answers: It depends on the company’s goals. We’ve seen many examples of DTCs that had to scale and go to retail faster than they were ready, due to investor pressure. If Saigal is happy with the current scale and performance, she... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • 05 Oct 2021
  • News

Launch Signals

the fastest-growing DTC brand with a 313.7 percent increase in online traffic quarter-over-quarter. Both Fitzgerald and de Zárraga see Flare as a stopgap measure until cultural and policy changes shift the prevailing environment around... View Details
Keywords: entrepreneurship; startup; safety; wearable tech; women; Computer and Electronic Product Manufacturing; Manufacturing

Are you looking for?

→Search All HBS Web