DNA Sequencing - Publications - Faculty & Research

January 2014 (Revised December 2014)
Case

GenapSys: Business Models for the Genome

By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details

Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States

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June 2021
Case

uBiome

By: Thomas R. Eisenmann and Olivia Graham

uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital... View Details

Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy

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03 Mar 2009
First Look

First Look: March 3, 2009

prenatal screening for genetic diseases and DNA tests to determine lineage and paternity. In addition, the company launched a wholly-owned subsidiary, the Stem Cell Company. CEO Robert Jansen hoped to grow the Stem Cell Company but faced... View Details

Keywords: Martha Lagace

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

coming up with a solution that could be off-the-shelf. So when they actually see solutions from this type of method, they're blown away. Recently, an internal science team at a U.S.-based major biotechnology firm was assigned to develop a method for rapid and simple... View Details

Keywords: by Martha Lagace

03 Mar 2015
First Look

First Look: March 3

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715019-PDF-ENG Harvard Business School Case 814-050 GenapSys: Business Models for the Genome GenapSys, a California-based startup, was soon to release a new DNA View Details

Keywords: Sean Silverthorne

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability,... View Details

Keywords: Dina Gerdeman

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