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  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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  • June 2017 (Revised November 2017)
  • Teaching Note

David Dao on United Airlines

By: Benjamin Edelman
Teaching note for David Dao on United Airlines, HBP 917-026. View Details
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  • May 2017 (Revised March 2018)
  • Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
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  • July 28, 2022
  • Article

DAO Governance Attacks, and How to Avoid Them

By: Pranav Garimidi, Scott Duke Kominers and Tim Roughgarden
Many web3 projects embrace permissionless voting using a fungible and tradable native token. Permissionless voting can offer many benefits, from lowering barriers to entry to increasing competition. Token holders can use their tokens to vote on a range of issues—from... View Details
Keywords: Crypto Economy; Cryptocurrency; Governance; Voting; Decentralized Autonomous Organizations; Organizational Structure; Digital Platforms
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  • 10 May 2022
  • News

What a DAO Can — and Can’t — Do

  • December 2008 (Revised February 2010)
  • Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
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  • Web

2023 Reunion Presentations - Alumni

More Info – Less Info This modified case discussion does not require pre-reading. Web3 has come for government. Cryptocurrency and blockchain technologies have wound their way into public services. DAOs and NFTs have arrived on the... View Details
  • Web

2022 Reunion Presentations - Alumni

STUDY Government in the Metaverse: A Live Case Discussion Faculty: Professor Mitch Weiss (MBA 2004) + More Info – Less Info Web3 has come for government. Cryptocurrency and blockchain technologies have wound their way into public services. View Details
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

United Airlines’ April 2017 effort to remove passenger David Dao from his assigned seat. Five passenger videos show what happened in painful detail: When Dao wouldn’t leave, United personnel summoned airport... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

Wines David E. Bell, Marcos Fava Neves, Luciano Thome e Castro, and Mary ShelmanHarvard Business School Case 509-003 ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its... View Details
Keywords: Martha Lagace