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- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 24 Feb 2020
- News
Companies must include environmental and social performance measures
- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 01 Jan 2007
- News
Berry-AMA Book Prize, American Marketing Association
- 03 Jun 2020
- News
Who Guarantees Your Workplace is Safe for Return?
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 13 Oct 2015
- News
The Online Ad Scams Every Marketer Should Watch Out For
- 30 Nov 2019
- News
CIOs concerned IT not providing enough of a competitive edge
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals
- 01 Jun 2024
- News
Alumni and Faculty Books
suicide and assault. In addition, this guide arms you with the top actions you can take as a parent to ensure your adolescent thrives throughout the perilous, exhilarating, and memorable teen years. Accounting for Colonialism: Measuring... View Details
- 01 Jun 2023
- News
An Engine of Innovation
supported more than 3,700 ventures with founders from some 150 countries who have raised over $5 billion in capital. While six of the companies have achieved unicorn status, that is not the only measure of success, as Harvard Innovation... View Details
Keywords: Jennifer Gillespie
- 01 Feb 2002
- News
It's academic. (Not!)
of 732. Once they clear the formidable hurdle of admission, some 89 students in the programs receive a level of backing and resources for field research that sets HBS apart, thanks in large measure to alumni generosity. "There's an... View Details
- 01 Jun 2005
- News
Transforming the IRS
feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
Relationships as Valuable Assets, by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas, is the first book to provide a unifying framework and practical tools for measuring customer value — the... View Details
- 01 Sep 2008
- News
Faculty Books
identify customer-owners, delight them by exceeding their expectations, foster an ownership culture throughout the company, and measure and increase “ownership quotient” among customers and employees.... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
width and lining options. But instead of measuring tapes, there’s Molly, a 3D scanner that creates a mathematical model of the shopper’s body. The more than 200,000 measurements collected in just seven... View Details