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(235)
- People (1)
- News (42)
- Research (162)
- Events (1)
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- Faculty Publications (71)
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- 15 Dec 2018
- News
The math wizard who became a customer loyalty scheme guru
- 13 Jun 2011
- News
Great Service Does Not Always Lead to Customer Loyalty
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and... View Details
Keywords: Peter K. Jacobs
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with shares to improve engagement and... View Details
- 22 Jul 2014
- News
Market Basket management paying for missteps in standoff
- 15 May 2020
- News
Five ESG Implications from COVID-19
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its... View Details
- 17 Dec 2015
- News
Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia
capital as part of FIELD 2, the second module of the required course Field Immersion Experiences for Leadership Development. She and her five teammates helped Groupon Malaysia explore the potential for developing its own loyalty program.... View Details
- 01 Jun 1997
- News
New Releases
a quantifiable set of relationships that directly links profit and growth not only to customer loyalty and satisfaction but to employee loyalty, satisfaction, and productivity. The authors emphasize that... View Details
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect,... View Details
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the headquarters of his undergraduate... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
the Harvard Business Review Paperback Series: Harvard Business Review on Customer Relationship Management. This collection of cutting-edge articles will help organizations understand how to build customer... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details