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- All HBS Web
(1,283)
- News (227)
- Research (901)
- Events (4)
- Multimedia (1)
- Faculty Publications (364)
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- 11 Mar 2015
- News
How Self-Service Kiosks Are Changing Customer Behavior
- 13 Oct 2011
- News
Potential for Mass Customization
- 22 Feb 2012
- News
Disclosures Are Found to Change Financial Behavior
- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- 01 Nov 2022
- News
Let's Protect Our Frontline Workers from Rude Customers
- 30 Jul 2021
- News
What’s the Right Customer Experience for Your Brand?
- 16 Jun 2020
- News
Your Customers Have Changed. Here's How to Engage Them Again.
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details
- 01 Dec 2011
- News
At Your Service
Frei and Morriss: No heroics, please—partner with customers to make strategic service choices instead of trying to be the best at everything. In their new book, Uncommon Service: How to Win by Putting View Details
- 22 May 2014
- News
For Website Personalization, Simple Is the New Sexy
- 15 Oct 2012
- News
Pay-as-You-Drive Insurance: Big Brother Needs a Makeover
- 11 Sep 2021
- News
Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Dec 2023
- News
The Imposter Among Us
Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
work in watches. Next, Discovery, a South African health care company, incentivizes healthy behavioral change that leads to fewer claims and lower premiums for customers as the company's cost to serve them... View Details
Keywords: Robert Bochnak
- 01 Dec 2023
- News
Case Study: Staking a Claim
Chime. Kate Terry has created a fascinating product offering that takes advantage of changing consumer behavior to reinvent a staid category and, as a result, benefits from economical acquisition costs. But being the first in a category... View Details
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals