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- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community."... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
a cost of customer acquisition that has more than doubled. In addition to managing those challenges, HBS Online is focused on staying engaged in the market, experimenting with... View Details
- 01 Jun 2017
- News
Case Study: Something New
the largest player in this industry is still pretty small,” says Malkina. “The biggest thing to figure out is how we can grow at or below our optimal customer acquisition cost... View Details
Keywords: April White
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords... View Details
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details
Keywords: Dan Morrell
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
- 09 Sep 2024
- News
Basket Chase
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. On this episode, we’re featuring an excerpt from a new HBS podcast called Think Big, Buy Small. The show is hosted by Professors Richard Ruback and Royce Yudkoff... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 01 Mar 2011
- News
Making Their Way
Chirchirillo was able to establish a foothold in China. That import model, however, was only intended to be an interim strategy to build a global capability, and in 2008, Chirchirillo purchased a precision metal-stamping company in McHenry, Illinois. “I view that View Details
- 17 Oct 2019
- News
Venturing Away from Venture Capital
potential to return their entire fund through acquisition or IPO. In the process, she says, VCs can be “forced to make investment decisions that don’t benefit the company, the entrepreneur, or the entrepreneurial landscape.” For example,... View Details
Keywords: Alexander Gelfand
- 01 Sep 2009
- News
E Ink’s Wild Ride
race to win new customers and e-reader converts. It will make the company a truly global entity, bringing it closer to its customers in Asia. And the acquisition will simplify... View Details
- 20 Oct 2016
- News
Smart Moves
percent of the traffic in most urban areas is caused by people just driving around trying to find parking,” says Mistele, the company’s president and CEO. All that congestion comes at a high price. Mistele says the Texas Transportation Institute estimates the View Details
- 01 Jun 2017
- News
Supercharged
batteries, the most expensive component of EVs. GM has already begun rolling out the Bolt, a hatchback that can travel 238 miles on a single charge and costs around $30,000—a combination of range and affordability that promises for the... View Details