Cultural Branding - Publications - Faculty & Research

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Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Profile

Minal Mehta

effective workout, but you also walk out of the class literally feeling like a rock star. "It's incredible to fashion a fitness program based on Bollywood music and dance because the category itself is one that people of different backgrounds can relate to.... View Details

Keywords: Entrepreneurship; Services

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer markets for women and families will... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

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Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details

Keywords: Retail

Profile

Evelyne White

November 2013, and launched its first official new market expansion into Washington, DC, in February—a city close in culinary and cultural equivalence to Brussels. The Question: Bookalokal's cofounder and CEO Evelyne White (MBA 2010)... View Details

Keywords: Technology; Services