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Publications

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  • All HBS Web  (676)
    • People  (5)
    • News  (136)
    • Research  (329)
    • Multimedia  (2)
  • Faculty Publications  (136)

Show Results For

  • All HBS Web  (676)
    • People  (5)
    • News  (136)
    • Research  (329)
    • Multimedia  (2)
  • Faculty Publications  (136)
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  • 01 Apr 1999
  • News

A Vibrant Brand

monthly that covers hip hop, R&B, soul, reggae, and jazz - and the cultures that surround them - has made hugely successful forays onto the Internet and in the fashion, book publishing, and music industries. Catching Rolling Stone Vibe... View Details
Keywords: Susan Young
  • 08 Oct 2012
  • News

The case study: Henkel's culture shift

  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

can other brands do to replicate Barbie’s big comeback? “Barbie: Reviving a Cultural Icon at Mattel” (2024) by Elie Ofek, Ryann Noe, and Sarah Mehta Childs Play “I’ve explored this space... View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • 25 Aug 2022
  • News

Action Plan: Fired Up

“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 22 Nov 2017
  • News

How to Build a Winning Culture on a Losing Team

everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden, New Jersey in our View Details
  • 03 Jul 2018
  • News

How a Passion for Travel Built a $43 Million Fashion Brand

than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
  • 24 Aug 2017
  • News

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

  • 20 Nov 2010
  • News

Why are Asian women aspiring to Western ideals of beauty?

  • 11 May 2020
  • News

Professor Frances Frei talks Uber, WeWork & more

  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
  • 01 Sep 2023
  • News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • 01 Dec 2023
  • News

Thinking Ahead

are aligned, a company’s culture alone can be highly motivating, notes Hall—and that’s where it all begins: “When people ask me, ‘Does the compensation system determine the culture, or does the culture... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 22 Sep 2022
  • News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details
Keywords: Maureen Harmon
  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • 12 Mar 2021
  • News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2022
  • News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep cultural challenge—the kind where the... View Details
Keywords: Dan Morrell
  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • 01 Jun 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
  • 11 Mar 2021
  • News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
  • 01 Aug 1998
  • News

High Honors

Field remain strong. From 1994 to 1997, he headed the HBS Canadian Initiative, a program conceived by former HBS Dean John H. McArthur in part to enable a geographically and culturally diverse group of qualified Canadian students to... View Details
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